This week Francis Zierer speaks with Lindsey Stanberry, creator of The Purse, a newsletter focused on money, motherhood, work, and relationships. Lindsay shares her journey from working in corporate media to becoming an independent creator/entrepreneur.
The Purse: https://thepurse.substack.com/
00:00 Introducing Lindsey and The Purse
01:25 Transitioning from Corporate to Independent Creation
06:16 Developing a Blog into a Sustainable Brand
09:30 The Biggest Detriment to Journalists in Media
14:26 Defining Identity: Creator, Journalist, or Entrepreneur?
19:44 The Value of Collaboration and Partnership in Entrepreneurship
24:43 Choosing Your Niche for a Content Franchise
30:54 Growing an Organic Newsletter Audience
32:14 The Challenge of Paid Subscriptions
35:22 Fostering a Community Through Events
38:18 Creator's Concern of Financial Sustainability
42:24 The Evolution of the Newsletter Format
45:05 The Value of Transparency and Trust as a Creator
47:08 The Value of Quality Writing Amongst Abundant Free Content
54:29 Take Yourself Seriously
