The Creator Spotlight Podcast Ep. 37: 10+ years in media, 1 piece of advice ft. Workweek's Adam Ryan
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Dec 5, 2024 Adam Ryan, CEO and co-founder of Workweek, shares his extensive experience in the newsletter industry. He discusses the delicate balance between creativity and sales, revealing key strategies for audience growth. Adam emphasizes consistency as crucial for content creators and reflects on how his early career shaped his marketing acumen. He explores the transformation of newsletters from mere accessories to vital marketing tools, highlighting the importance of authenticity and values in driving business growth.
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Wearing Two Hats
- Adam Ryan launched his own newsletter and podcast to experience Workweek's creator process firsthand.
- He realized the difficulty of creating quality content while running a business.
Cadence is Key
- Being a creator requires commitment to a consistent cadence.
- Sporadic posting doesn't qualify as true creatorship.
Creator vs. Marketer
- A marketer creates content for sales, while a creator creates value for the audience.
- Creators produce content not solely for self-promotion.