Social Media Marketing Talk Show

In this discussion, Allie Mason, a social media strategist and founder of Something Greater Social Consultancy, shares vital insights into recent Instagram updates. She highlights the evolving engagement metrics, emphasizing the shift from likes to shares and the importance of understanding viewer behavior. Allie also delves into the new features for Reels, including longer video options and engagement metrics. Additionally, she introduces innovative advertising strategies and the significance of personal endorsements, enhancing brand trust and user experience.

AJ Wilcox, the world's leading expert on LinkedIn ads and founder of B2Linked, shares insights into the latest LinkedIn updates and advertising strategies. He discusses advancements in ad attribution tools, which enhance ROI tracking. The integration of Microsoft Ads offers improved targeting, especially for affluent demographics. Wilcox highlights the rise of short-form videos on LinkedIn, emphasizing their role in user engagement. Lastly, he underscores the importance of blending organic and paid content for maximum impact.

Discover the latest enhancements on YouTube designed to boost audience engagement, including updated features for Shorts and live streams. Dive into the new advertising model that's tackling ad blockers and introducing longer unskippable ads. Learn how community features are expanding and what that means for logged-in users. Plus, get insights on trends spotlighted by Super Bowl ads and experimental features only available to premium members.

Keenya Kelly, a TikTok and Instagram Reels expert, shares her insights on the latest developments in TikTok. She discusses new features that enhance content management and marketing strategies amid platform changes. They dive into TikTok Studio, which simplifies scheduling for users, and explore exciting AI innovations like personalized avatars. Keenya also highlights the evolving landscape of social commerce and the importance of adapting advertising campaigns with TikTok's new AI tools. It's a treasure trove of information for social media marketers!

Dan Sanchez, a Senior AI marketing strategist at Social Media Examiner, joins CEO Michael Stelzner to discuss their innovative pivot in the marketing landscape. They tackle challenges like social media algorithm changes and email deliverability. The duo introduces eight fresh strategies, including using humor in marketing and the role of storytelling to engage audiences. They also dive into the benefits of AI in enhancing customer experience and content reach, all aimed at boosting interest in their flagship conference.

Chelsea Peitz, a social media strategist and author, joins to discuss Instagram's latest updates. They delve into Instagram's focus on connection and creativity, introducing a new AI-driven editing app and longer three-minute reels, which enhance user engagement. The conversation addresses changes like the shift to rectangular profile images and the implications for content aesthetics. Lastly, they explore innovative features such as scheduled DMs and how these changes will impact marketing strategies in the evolving social media landscape.

Mari Smith, a leading expert on Facebook marketing and author of The New Relationship Marketing, dives into the latest Facebook updates. She discusses Meta's shift to community-based content moderation and its implications for misinformation. Health and wellness sectors face unique social media challenges due to new regulations. The impact of Meta's AI personas on engagement and the ethics surrounding AI-generated content are also explored, along with updates on monetization options and Marketplace integration that could reshape online commerce.

In this special episode, Michael Stelzner discusses the major developments unveiled by tech giants in December 2024 and explains why marketers must adapt to these innovations or risk falling behind.To learn more about Social Media Marketing World, visit SocialMediaMarketingWorld.infoBe sure to follow the AI Explored podcast. See socialmediaexaminer.com/ai-explored-podcast/See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Judy Fox, a LinkedIn strategist and creator of the LinkedIn Business Accelerator course, shares insights into the latest LinkedIn updates. She discusses new features like auto-scrolling cover images and the growing emphasis on video content. Strategies for boosting engagement through storytelling and emotional connections are highlighted. Judy also dives into the power of benefits-focused advertising and the role of AI in enhancing marketing effectiveness. Listeners get a taste of upcoming trends for 2024 and the importance of analytics for conversion rates.

Sean Cannell, host of the Think Media Podcast, dives into three key trends reshaping the social media landscape. He discusses the impact of evolving algorithms that affect content creators and emphasizes the shift from vanity metrics to authentic engagement. Cannell advocates for prioritizing genuine storytelling as audiences crave vulnerability. The conversation also highlights the role of AI in marketing, urging creators to adapt their strategies to leverage new technologies for enhanced creativity and success.