Social Media Marketing Talk Show
3 Social Media Trends You Need to Know for 2025
Jan 11, 2025
Sean Cannell, host of the Think Media Podcast, dives into three key trends reshaping the social media landscape. He discusses the impact of evolving algorithms that affect content creators and emphasizes the shift from vanity metrics to authentic engagement. Cannell advocates for prioritizing genuine storytelling as audiences crave vulnerability. The conversation also highlights the role of AI in marketing, urging creators to adapt their strategies to leverage new technologies for enhanced creativity and success.
34:18
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Quick takeaways
- The shift towards content prioritizing user interest over follower counts requires creators to focus on meaningful engagement rather than vanity metrics.
- Authenticity in storytelling is becoming vital as audiences increasingly crave genuine and relatable content over overly polished narratives.
Deep dives
The Impact of Social Media Algorithm Changes
Social media algorithms have undergone significant changes that have affected content reach and engagement for creators and businesses alike. Many users are noticing a decline in views and reach, as platforms prioritize content based on user interest over follower-based visibility. This shift has led creators to mistakenly increase posting frequency in hopes of enhanced reach, often resulting in burnout rather than desired engagement. The focus is now shifting away from vanity metrics like subscriber counts to the importance of attracting the right audience who genuinely engages with the content.
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