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Social Media Marketing Talk Show
LinkedIn Updates: Boosted Profile Posts, Creative Trend Data, and More
Jan 13, 2025
Judy Fox, a LinkedIn strategist and creator of the LinkedIn Business Accelerator course, shares insights into the latest LinkedIn updates. She discusses new features like auto-scrolling cover images and the growing emphasis on video content. Strategies for boosting engagement through storytelling and emotional connections are highlighted. Judy also dives into the power of benefits-focused advertising and the role of AI in enhancing marketing effectiveness. Listeners get a taste of upcoming trends for 2024 and the importance of analytics for conversion rates.
21:37
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Quick takeaways
- LinkedIn's new profile feature allows users to upload multiple scrolling cover images, enhancing engagement and brand storytelling for premium subscribers.
- The platform's focus on video content and benefits-based advertising strategies can significantly boost audience engagement and conversion rates, emphasizing emotional connections.
Deep dives
Introducing Dynamic Cover Images on LinkedIn
LinkedIn has enhanced its profile experience by allowing users to upload multiple cover images that automatically scroll, creating a more engaging visual display. This feature is particularly beneficial for LinkedIn premium subscribers, who can visually communicate their brand story more effectively. For instance, users can showcase key aspects of their business through rotating images, capturing the attention of profile visitors. Utilizing a streamlined approach, such as limiting the scrolling to just two images, can enhance user comprehension and create a pleasant viewing experience.
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