Social Media Marketing Talk Show LinkedIn Updates: Boosted Profile Posts, Creative Trend Data, and More
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Jan 13, 2025 Judy Fox, a LinkedIn strategist and creator of the LinkedIn Business Accelerator course, shares insights into the latest LinkedIn updates. She discusses new features like auto-scrolling cover images and the growing emphasis on video content. Strategies for boosting engagement through storytelling and emotional connections are highlighted. Judy also dives into the power of benefits-focused advertising and the role of AI in enhancing marketing effectiveness. Listeners get a taste of upcoming trends for 2024 and the importance of analytics for conversion rates.
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Multi-Cover Images
- Use LinkedIn's new multi-cover image feature to showcase your business visually.
- Rotate 2 images to give viewers time to process information, instead of 5.
Video Content Prioritization
- LinkedIn emphasizes video content by prioritizing it in their algorithms and newsfeed.
- They're creating new video experiences, so leverage video even if it hasn't worked well in the past.
Benefits-Focused Advertising
- Focus on benefits, not just features, when advertising on LinkedIn.
- Highlighting positive client outcomes yields a significant increase in conversions.