Social Media Marketing Talk Show How We're Pivoting Our Marketing: Behind the Scenes
Feb 1, 2025
Dan Sanchez, a Senior AI marketing strategist at Social Media Examiner, joins CEO Michael Stelzner to discuss their innovative pivot in the marketing landscape. They tackle challenges like social media algorithm changes and email deliverability. The duo introduces eight fresh strategies, including using humor in marketing and the role of storytelling to engage audiences. They also dive into the benefits of AI in enhancing customer experience and content reach, all aimed at boosting interest in their flagship conference.
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The Shift to Interest-Based Feeds
- Social media feeds now prioritize interest-based content over the social graph.
- This makes it harder for marketers to reach their existing followers, as reach is determined by algorithmic interest.
Embrace Short-Form Video
- Create high-quality short-form videos, as they are now essential for social media marketing.
- Invest creative energy as simply posting clips isn't enough in today's competitive landscape.
The Algorithm's Aversion to Promotion
- Social media algorithms suppress promotional content, even after substantial top-of-funnel engagement.
- This makes it challenging to see a return on investment for content marketing efforts.