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Social Media Marketing Talk Show
How We're Pivoting Our Marketing: Behind the Scenes
Feb 1, 2025
Dan Sanchez, a Senior AI marketing strategist at Social Media Examiner, joins CEO Michael Stelzner to discuss their innovative pivot in the marketing landscape. They tackle challenges like social media algorithm changes and email deliverability. The duo introduces eight fresh strategies, including using humor in marketing and the role of storytelling to engage audiences. They also dive into the benefits of AI in enhancing customer experience and content reach, all aimed at boosting interest in their flagship conference.
50:52
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Quick takeaways
- Marketers face challenges due to changing social algorithms, now needing to create interest-based content to engage audiences effectively.
- Increased email restrictions are hindering promotional reach, prompting marketers to diversify strategies and explore personal outreach alternatives.
Deep dives
The Shift in Marketing Dynamics
Marketing strategies that once thrived are struggling to yield the same results due to evolving algorithms and increased competition. Marketers used to have a broader reach with their posts, often engaging 10-80% of their audience, but now that number is drastically lower. The shift to interest-based content, largely influenced by platforms like TikTok, has transformed how content reaches audiences, focusing more on trending topics rather than dedicated followers. This creates challenges for marketers who must adapt to constantly changing dynamics while staying relevant.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode