Social Media Marketing Talk Show Instagram Updates: Reels Features, Profile Grid Changes, and More
Jan 27, 2025
Chelsea Peitz, a social media strategist and author, joins to discuss Instagram's latest updates. They delve into Instagram's focus on connection and creativity, introducing a new AI-driven editing app and longer three-minute reels, which enhance user engagement. The conversation addresses changes like the shift to rectangular profile images and the implications for content aesthetics. Lastly, they explore innovative features such as scheduled DMs and how these changes will impact marketing strategies in the evolving social media landscape.
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Align With Instagram's Priorities
- Align your marketing goals with Instagram's priorities for 2025, which include connection and creativity.
- Consider creating more authentic, less-edited Reels content.
Friends Reels Feed
- Instagram is introducing a "friends reels feed" showing content liked by your friends.
- This feature may help users discover new creators and content they enjoy.
Longer Reels
- Take advantage of Instagram's rollout of three-minute Reels in the US.
- Create longer, in-depth content to connect with your audience.