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Social Media Marketing Talk Show
Instagram Updates: Algorithm Insights, Reels, Edits App, and More
Feb 24, 2025
In this discussion, Allie Mason, a social media strategist and founder of Something Greater Social Consultancy, shares vital insights into recent Instagram updates. She highlights the evolving engagement metrics, emphasizing the shift from likes to shares and the importance of understanding viewer behavior. Allie also delves into the new features for Reels, including longer video options and engagement metrics. Additionally, she introduces innovative advertising strategies and the significance of personal endorsements, enhancing brand trust and user experience.
33:37
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Quick takeaways
- Instagram's extended Reel length allows creators more storytelling opportunities, potentially attracting wider audiences similar to longer videos on YouTube.
- The introduction of view rate metrics emphasizes the need for engaging video openings, helping creators tailor their content for both followers and non-followers.
Deep dives
Instagram Reels Metrics Update
Instagram has expanded the length of Reels that can be recommended, allowing videos longer than 90 seconds to reach broader audiences. This is a significant change for creators who need more time for storytelling, similar to platforms like YouTube or longer TikTok formats. Additionally, a new metric called the view rate has been introduced, focusing on how many viewers stay engaged beyond the first three seconds of a video. This emphasizes the importance of captivating openings, which have always been essential for keeping audience interest.
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