Social Media Marketing Talk Show Instagram Updates: Algorithm Insights, Reels, Edits App, and More
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Feb 24, 2025 In this discussion, Allie Mason, a social media strategist and founder of Something Greater Social Consultancy, shares vital insights into recent Instagram updates. She highlights the evolving engagement metrics, emphasizing the shift from likes to shares and the importance of understanding viewer behavior. Allie also delves into the new features for Reels, including longer video options and engagement metrics. Additionally, she introduces innovative advertising strategies and the significance of personal endorsements, enhancing brand trust and user experience.
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Reel Hook
- Prioritize hooking your audience in the first three seconds of your Reels.
- Deliver valuable content quickly, even with expanded Reel lengths.
View Rate Metric
- Instagram introduced "view rate," measuring viewers past the first three seconds.
- This metric helps analyze follower vs. non-follower reach and engagement.
Targeted Content Strategy
- Analyze view rate for followers vs. non-followers to tailor content.
- Replicate trends for warm audiences to boost conversions, and focus on reach for new ones.