Allie Mason

In this episode, Allie Mason, a social media expert, shares her journey from journalism to social media management. She discusses the importance of having a content strategy on social platforms and provides insights on building a loyal audience. She also highlights the benefits of the Something Greater School of Social and explains the process of building a social content strategy, including auditing previous content and conducting market research.

In this discussion, Allie Mason, a social media strategist and founder of Something Greater Social Consultancy, shares vital insights into recent Instagram updates. She highlights the evolving engagement metrics, emphasizing the shift from likes to shares and the importance of understanding viewer behavior. Allie also delves into the new features for Reels, including longer video options and engagement metrics. Additionally, she introduces innovative advertising strategies and the significance of personal endorsements, enhancing brand trust and user experience.

Instagram expert Allie Mason shares insights on using Instagram to drive $10k+ in course sales each month. Topics include aligning social media content with course material, benefits of using Instagram for course creators, and the power of video in reliving memories. The chapter also touches on unconventional career paths, the importance of overhead views for online piano teaching, and the limitations of Instagram's insights.