In this episode, Allie Mason, a social media expert, shares her journey from journalism to social media management. She discusses the importance of having a content strategy on social platforms and provides insights on building a loyal audience. She also highlights the benefits of the Something Greater School of Social and explains the process of building a social content strategy, including auditing previous content and conducting market research.

Instagram expert Allie Mason shares insights on using Instagram to drive $10k+ in course sales each month. Topics include aligning social media content with course material, benefits of using Instagram for course creators, and the power of video in reliving memories. The chapter also touches on unconventional career paths, the importance of overhead views for online piano teaching, and the limitations of Instagram's insights.