189: Use Instagram to Drive $10k+ in Course Sales Each Month (featuring Allie Mason)
Oct 5, 2022
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Instagram expert Allie Mason shares insights on using Instagram to drive $10k+ in course sales each month. Topics include aligning social media content with course material, benefits of using Instagram for course creators, and the power of video in reliving memories. The chapter also touches on unconventional career paths, the importance of overhead views for online piano teaching, and the limitations of Instagram's insights.
Providing valuable free content on social media can build trust and showcase the value of an online course.
Video content, particularly reels, performs exceptionally well on Instagram and attracts new audiences.
Engagement rates on Instagram depend on factors such as the number of followers and demographics.
Deep dives
The Importance of Traffic for Online Course Success
Without traffic, even the best online course with a killer funnel and irresistible offer can't succeed. Instagram is proving to be a successful traffic source, with many course creators achieving great results by focusing solely on Instagram as their main traffic generator.
Aligning Social Media Content with Course Material
There is often a disconnect between the content shared on social media and the modules of the course. Course creators sometimes fear giving away too much for free, but it's actually beneficial to provide valuable content that builds trust and showcases the value of the course. The goal is to show how the course and social media presence work in tandem to provide a comprehensive learning experience.
Maximizing Engagement with Video Content
Video content, particularly reels, tends to perform exceptionally well on Instagram. Reels are predominantly displayed to non-followers, helping to attract new audiences. Video is an engaging format that retains attention and converts viewers better than any other form of content. Carousel posts and longer videos also tend to perform better by keeping people on the platform longer.
Maximizing Reel's Visibility on Instagram
To increase the visibility of a reel on Instagram, several strategies can be employed. First, posting a reel that appears in the reels tab of the account's profile indicates that it may be boosted by Instagram, leading to a high number of views. Additionally, if someone with a large following shares the reel in their story, it can result in extra views, even if viewers don't engage directly with the reel. Lastly, using trending sounds or music clips can attract views from people exploring the audio, even if they only watch the reel for a few milliseconds.
Engagement Rates on Instagram and Calculating Them
Engagement rates on Instagram depend on factors such as the number of followers. For new accounts, a 10 to 20% engagement rate is considered great. As the number of followers increases, the engagement rate tends to decrease. For accounts with 2,000 to 5,000 followers, an engagement rate of 8 to 10% is good, while at 5,000 to 10,000 followers, a 4 to 8% engagement rate is reasonable. For accounts with larger followings, aiming for a 2 to 4% engagement rate is ideal, although rates below 2% are more common. Calculating engagement rates involves dividing the total engagement (likes, comments, saves, and shares) by the total number of followers, multiplied by 100. Factors such as audience demographics also influence engagement rates.