The Online Course Show

In this discussion, speech coach Mike Pacchione, who has helped the likes of Amy Porterfield and Donald Miller, shares insights on designing effective online programs. He emphasizes the importance of feedback over standalone courses and explains his hybrid approach with Speech Club, combining coaching and group interaction. Mike also delves into the key elements of speaking, chooses cohort-based enrollment for rapport, and offers tips for improving student engagement. His practical advice encourages aspiring educators to focus on measurable results and effective marketing.

Panos Siozos, the visionary Founder and CEO of LearnWorlds, dives into the future of course creation in an AI-driven world. He discusses the significance of strong instructional design in making educational experiences effective and engaging. Panos reveals how LearnWorlds transforms passive content into interactive learning and offers insights on balancing free content with monetization. He emphasizes the growing importance of community in learning environments and shares his predictions for AI's role in personalized education.

Rick Howard, a former Air Force acquisitions officer turned successful course creator, shares his journey from struggling consultant to generating six-figure months. He reveals how a single viral YouTube video transformed his business strategy. Rick discusses the importance of a scalable product, leveraging social media for leads, and the pivot from consulting to creating structured training programs. He also highlights his effective YouTube content strategy, community engagement, and the lessons learned from selling to individuals versus companies.

Join Harvard Law graduate Bobby Klinck, now an online entrepreneur, as he unpacks the legal essentials every course creator needs. He discusses common fears about content theft and emphasizes controlling what you can. Bobby recounts his own failed launch and the lessons learned, like the importance of niche and quality leads. He provides a checklist for legal setups, including trademark searches and privacy policies, while explaining trademarks versus copyrights. Plus, he shares tips on avoiding costly mistakes and the relevance of insurance for online businesses.

John Ainsworth, founder of Data Driven Marketing and host of The Art of Selling Online Courses, shares his expertise on course funnels. He reveals the three funnel types that consistently drive sales and discusses why webinars, though effective, have limits. Learn the importance of email marketing, upsells, and how high-ticket coaching can vastly increase revenue. Ainsworth also offers tips on optimizing checkout pages and leveraging urgency in promotions. This conversation is a treasure trove for course creators looking to enhance their sales strategies.

Tom Geiss, founder of GD&T Basics, transformed a niche topic into a multimillion-dollar business, boasting clients like NASA and Apple. He discusses his entrepreneurial journey from a solopreneur to a CEO, sharing insights on building a dedicated team and adapting leadership styles. Tom reveals the importance of pre-selling courses, transitioning to corporate sales strategies, and choosing the right LMS for diverse needs. His insights into marketing shifts and team empowerment provide valuable inspiration for those looking to scale their online courses.

Discover the fascinating world of online course platforms as they rank the top 20 options available. Learn how pricing and user experience play crucial roles in selecting the best fit for course creators. Dive into a detailed tier list that evaluates platforms like Teachable, Kajabi, and Thinkific, highlighting their strengths and weaknesses. Gain valuable insights to help you navigate the ever-evolving landscape of online education.

Ever felt like you're not "expert enough" to launch your online course? Mark Taylor knows that feeling well—and overcame it to build a booming online course business generating over £10,000 a month. In this inspiring episode, I sit down with Mark, a longtime in-person dog trainer from the UK, who turned his passion and experience into a scalable online program that’s helped thousands of gundog owners worldwide. We dive into how Mark went from filming basic training videos for his staff to crafting a repeatable online sales machine. He shares how he grew his Instagram from 700 to nearly 50,000 followers, the power of short-form content, how he uses ManyChat and ActiveCampaign to automate his funnel, and why a single Black Friday promo changed everything. Whether you’re just starting out or looking to scale, this episode is packed with practical lessons and mindset shifts to move you forward. Watch the Free Workshop: https://oc.show/workshop Watch on YouTube: https://youtu.be/e-FgaWgK9vsMark's Website: https://www.acerdogs.com/online-gundog-training-academy/ Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

In this episode, I welcome back Caleb Ulku—my go-to SEO expert—who last joined the podcast seven years ago. We’re diving into how much has really changed (and how much hasn’t) in the world of SEO with the rise of AI and tools like ChatGPT. You’ll hear about the strategies that still work today, how AI is changing the game, and why SEO is far from dead. Whether you're trying to rank on Google or get your course recommended by ChatGPT, this episode gives you the practical insights to make it happen. Watch the Free Workshop: https://oc.show/workshop Watch on YouTube: https://youtu.be/9rQwqbxCYDgGuest's Website: https://www.youtube.com/@calebulku Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

Feeling overwhelmed by the day-to-day of your online course business? In this episode, I sit down with Jordan Gill, the brilliant mind behind Systems Saved Me, to explore how the right systems can transform your workflow, improve your student experience, and help you reclaim your time. We talk through practical ways to automate processes, avoid common setup mistakes, and build systems that actually work—even while you sleep. Watch the Free Workshop: https://oc.show/workshop Watch on YouTube: https://youtu.be/y1kDxKo0pEE Jordan's Website: https://systemssavedme.com/ Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy