The Online Course Show
Jacques Hopkins
The Online Course Show is all about exchanging knowledge and helping course creators succeed. I LOVE going straight to the source and hearing people’s firsthand knowledge about what has worked for their business. And it’s always great to share my own observations and bounce ideas off other people in the same entrepreneurial space.
There is something for everyone on the show. Funnel hacking, high level strategy, nitty gritty processes, book reviews, productivity tips… the list goes on.
My guests and our discussions run the gamut: we leave no niche uncovered and no online course topic unexplored!
Maybe you’re just starting to think about creating an online course. Or maybe you’re 15 years in with a flourishing membership and millions of YouTube views. No matter where you are in your journey, The Online Course Show is the best way to stay current on online course trends and learn from successful course creators.
There is something for everyone on the show. Funnel hacking, high level strategy, nitty gritty processes, book reviews, productivity tips… the list goes on.
My guests and our discussions run the gamut: we leave no niche uncovered and no online course topic unexplored!
Maybe you’re just starting to think about creating an online course. Or maybe you’re 15 years in with a flourishing membership and millions of YouTube views. No matter where you are in your journey, The Online Course Show is the best way to stay current on online course trends and learn from successful course creators.
Episodes
Mentioned books
16 snips
Jan 8, 2026 • 59min
274: Create Videos WHILE YOU SLEEP… Using Your AI Avatar (Featuring Julian Goldie)
Join Julian Goldie, an AI-focused entrepreneur and SEO expert, as he unveils how to generate up to 100 pieces of content daily using AI avatars. He discusses the balance between automation and authenticity, revealing his strategy to maintain trust while leveraging AI. Learn about the flexibility of AI in content creation, the ethics of using avatars, and the evolution of SEO in an AI-driven world. With transparent insights and practical tips, Julian challenges conventional thinking about content, engagement, and scaling your offerings.
5 snips
Dec 18, 2025 • 1h 7min
273: How to Use AI WITHOUT Losing YOUR Voice (Featuring Dan Cumberland)
In this conversation with Dan Cumberland, an AI consultant dedicated to helping founder-led brands scale authentically, listeners explore the delicate balance between utilizing AI and maintaining a unique brand voice. Dan outlines a POWER framework to ensure AI-generated content reflects personal flair, sharing insights on common marketing pitfalls and enhancing student experiences through AI. He also recommends practical tools and strategies for non-technical users to integrate AI seamlessly into their workflows, all while keeping authenticity at the forefront.
9 snips
Dec 4, 2025 • 1h 9min
272: The Simple PDF That Built a Global Brand (Featuring Benny Lewis)
In this conversation with Benny Lewis, founder of Fluent in 3 Months, listeners discover how a simple PDF transformed into a global brand. Benny shares insights on standing out in the crowded online course space and emphasizes the myth of being too late to start. He advocates for using personality quirks to differentiate from the competition and discusses the power of TikTok for creators today. With a focus on actionable content and embracing imperfection, Benny motivates aspiring creators to dive in and innovate.
Nov 20, 2025 • 1h 4min
271: Designing the Perfect Program for YOU (Featuring Mike Pacchione)
In this discussion, speech coach Mike Pacchione, who has helped the likes of Amy Porterfield and Donald Miller, shares insights on designing effective online programs. He emphasizes the importance of feedback over standalone courses and explains his hybrid approach with Speech Club, combining coaching and group interaction. Mike also delves into the key elements of speaking, chooses cohort-based enrollment for rapport, and offers tips for improving student engagement. His practical advice encourages aspiring educators to focus on measurable results and effective marketing.
Nov 6, 2025 • 46min
270: Course Creation in a Post-AI World (Featuring Panos Siozos)
Panos Siozos, the visionary Founder and CEO of LearnWorlds, dives into the future of course creation in an AI-driven world. He discusses the significance of strong instructional design in making educational experiences effective and engaging. Panos reveals how LearnWorlds transforms passive content into interactive learning and offers insights on balancing free content with monetization. He emphasizes the growing importance of community in learning environments and shares his predictions for AI's role in personalized education.
Oct 23, 2025 • 49min
269: From Bust to 6-Figure Months (Featuring Rick Howard)
Rick Howard, a former Air Force acquisitions officer turned successful course creator, shares his journey from struggling consultant to generating six-figure months. He reveals how a single viral YouTube video transformed his business strategy. Rick discusses the importance of a scalable product, leveraging social media for leads, and the pivot from consulting to creating structured training programs. He also highlights his effective YouTube content strategy, community engagement, and the lessons learned from selling to individuals versus companies.
Oct 9, 2025 • 1h 7min
268: The Minimum Legal Setup Every Course Creator Needs (Featuring Bobby Klinck)
Join Harvard Law graduate Bobby Klinck, now an online entrepreneur, as he unpacks the legal essentials every course creator needs. He discusses common fears about content theft and emphasizes controlling what you can. Bobby recounts his own failed launch and the lessons learned, like the importance of niche and quality leads. He provides a checklist for legal setups, including trademark searches and privacy policies, while explaining trademarks versus copyrights. Plus, he shares tips on avoiding costly mistakes and the relevance of insurance for online businesses.
6 snips
Sep 25, 2025 • 1h 1min
267: He Tested Every Funnel: The 3 That Sell Courses Today (Featuring John Ainsworth)
John Ainsworth, founder of Data Driven Marketing and host of The Art of Selling Online Courses, shares his expertise on course funnels. He reveals the three funnel types that consistently drive sales and discusses why webinars, though effective, have limits. Learn the importance of email marketing, upsells, and how high-ticket coaching can vastly increase revenue. Ainsworth also offers tips on optimizing checkout pages and leveraging urgency in promotions. This conversation is a treasure trove for course creators looking to enhance their sales strategies.
20 snips
Aug 28, 2025 • 1h 15min
266: From Solo Course to Enterprise Clients like NASA & Apple (Featuring Tom Geiss)
Tom Geiss, founder of GD&T Basics, transformed a niche topic into a multimillion-dollar business, boasting clients like NASA and Apple. He discusses his entrepreneurial journey from a solopreneur to a CEO, sharing insights on building a dedicated team and adapting leadership styles. Tom reveals the importance of pre-selling courses, transitioning to corporate sales strategies, and choosing the right LMS for diverse needs. His insights into marketing shifts and team empowerment provide valuable inspiration for those looking to scale their online courses.
Aug 26, 2025 • 45min
265: Online Course Platform Tier List (Teachable vs Kajabi vs Thinkific vs Udemy vs Skool)
Discover the fascinating world of online course platforms as they rank the top 20 options available. Learn how pricing and user experience play crucial roles in selecting the best fit for course creators. Dive into a detailed tier list that evaluates platforms like Teachable, Kajabi, and Thinkific, highlighting their strengths and weaknesses. Gain valuable insights to help you navigate the ever-evolving landscape of online education.
