
The Online Course Show
The Online Course Show is all about exchanging knowledge and helping course creators succeed. I LOVE going straight to the source and hearing people’s firsthand knowledge about what has worked for their business. And it’s always great to share my own observations and bounce ideas off other people in the same entrepreneurial space.
There is something for everyone on the show. Funnel hacking, high level strategy, nitty gritty processes, book reviews, productivity tips… the list goes on.
My guests and our discussions run the gamut: we leave no niche uncovered and no online course topic unexplored!
Maybe you’re just starting to think about creating an online course. Or maybe you’re 15 years in with a flourishing membership and millions of YouTube views. No matter where you are in your journey, The Online Course Show is the best way to stay current on online course trends and learn from successful course creators.
Latest episodes

Apr 24, 2025 • 14min
257: Top 8 Critical Mistakes by Online Course Creators (each one more severe than the next)
Discover the top eight critical mistakes online course creators often make, ranked from minor to catastrophic. Learn how imposter syndrome and undervaluing your course can derail your success. Uncover essential validation strategies to ensure your course idea resonates with potential students. With practical advice and personal insights, this discussion arms you with the tools to avoid costly missteps and build a thriving online course business.

26 snips
Apr 17, 2025 • 50min
256: $40k Monthly from a Simple $9 Membership (Featuring Liz Wilcox from Survivor)
Imagine making $40,000 a month from a $9 membership. Sounds impossible? Think again! In this episode, I sit down with email marketing expert Liz Wilcox, who has cracked the code on how to turn a low-cost membership into a thriving business. Liz shares the secrets behind her high-converting email strategies, why she’s anti-storytelling in emails, and how she built her business from an RV travel blog to an email marketing empire. If you’ve ever doubted that a budget-friendly membership could bring in serious revenue, this conversation will open your eyes to what’s possible.
Liz also breaks down the essential elements of effective email marketing, including how to stay top of mind, engage your audience with short and relatable messages, and build trust without overwhelming your subscribers. Plus, she shares how networking and leveraging other people's platforms (OPP) helped her grow her business - insights that any online course creator can apply today.
🎓 Watch the Free Workshop: https://oc.show/workshop
📹 Watch the episode on YouTube: https://youtu.be/fHhhDpR6EZI
📦 Links & Resources:Liz's Website: https://www.lizwilcox.com/Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

Apr 10, 2025 • 10min
255: How I Increased Revenue by 26.7% Automatically (Introducing Relaunch Magic)
What if you could boost your course sales every month—without ads, new launches, or more work? In this episode, I’m pulling back the curtain on Relaunch Magic, the system I use to re-engage non-buyers and turn them into customers automatically.
If you’ve got an evergreen funnel and leads who didn’t convert, this strategy can help you bring them back in a way that feels natural—not pushy. I’m sharing how it works, why it’s better than live launching, and how you can set it up to run on autopilot.
Watch the Free Workshop: https://oc.show/workshop
Watch on YouTube: https://youtu.be/9t7tpTP2juo
Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

Apr 3, 2025 • 1h 13min
254: Master Your Time Management & Productivity (Featuring Alexis Haselberger)
Do you ever feel like there aren’t enough hours in the day? If you’re struggling to juggle your responsibilities, feeling overwhelmed, and stuck in the hustle, you’re not alone. In this episode, I chat with time management and productivity expert Alexis Haselberger. We explore how she turned a random LinkedIn message into a thriving six-figure business, offering actionable advice for reducing stress and getting more done.
Alexis shares powerful strategies for aligning your time with your values, task realism, and the importance of embracing imperfection in productivity. Plus, you'll get a behind-the-scenes look at her journey into online courses and how she balances work with life on her own terms.
🎓 Next Level Coaching: https://oc.show/nextlevel
🎓 Watch the Free Workshop: https://oc.show/workshop
📹 Watch the episode on YouTube: https://youtu.be/gvx_qMbGblE
📦 Links & Resources:Alexis' website: https://www.alexishaselberger.comSign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

7 snips
Mar 13, 2025 • 8min
253: The Overlooked Revenue Stream Every Course Creator Needs
Want to increase your revenue without creating anything new? In this episode, I reveal a simple yet powerful strategy that helps course creators generate more income with minimal effort. By leveraging affiliate partnerships, you can boost your earnings while continuing to serve your audience.
I share a real-life story of a podcaster who built his business on affiliate marketing, only to watch his income vanish overnight. Plus, I break down my own affiliate strategy, how I earn thousands each month, and three simple steps to get started.
🎓 Watch the Free Workshop: https://oc.show/workshop
📹 Watch on YouTube: https://youtu.be/eC_BUYWWc1Y
📦 Links & Resources:Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

Mar 6, 2025 • 1h 3min
252: Turn Your Course Into a Marketing Powerhouse, Not Just a Product (Featuring Itai Nusbaum)
Ever thought about flipping the script on online courses? What if, instead of selling your course, you gave it away for free - and still built a wildly profitable business? In this episode, I sit down with Itai Nusbaum, who has done exactly that. Itai has created 16 online courses, all available for free, and has used them as a powerful marketing engine to establish himself as the go-to expert in his field.
We dive deep into his unique approach, exploring how he monetizes his business without directly selling courses, why giving away high-quality content can be a strategic move, and the long-term benefits of prioritizing trust and authority over immediate sales. If you’ve ever considered alternative ways to scale your online course business or struggled with traditional marketing funnels, this episode will challenge your thinking in the best way possible.
Watch on YouTube: https://youtu.be/aHQSY98mf3o
Itai’s Website: https://pocketteacher.co/
Itai’s Email Address: itai@pocketteacher.co
Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

Feb 27, 2025 • 14min
251: Starting an Online Course Business? Expect This…
Starting an online course business can feel overwhelming, but you're not alone in the struggle! Personal stories reveal the unexpected challenges that arise, similar to a rocky RV adventure. Learn how to turn setbacks into stepping stones for success. The Journey of Transformation emphasizes the highs and lows of learning. Staying consistent and seeking feedback are vital for progress. Embrace failures as part of the process, and you'll find the path to success!

12 snips
Feb 20, 2025 • 53min
250: The Secret to Building the Go-To Course in Any Niche (Featuring Jasmine Jonte)
In this conversation, Jasmine Jonte, founder of Cre8tion Co., shares her expertise in creating compelling online courses. She reveals essential strategies for structuring courses that students love, emphasizing engagement and actionable content. Jasmine discusses common pitfalls in course creation and the importance of understanding your audience. She also explores how to choose the right platform and navigate the evolving landscape of course creation, including the role of AI and the mindset shift needed for scaling from six to seven figures in this business.

Feb 13, 2025 • 12min
249: Maximize Productivity & Ditch Stress: My 7 Rules That Work Every Time
Feeling overwhelmed, stressed, or like there’s never enough time in the day? In this episode, I share the exact system that transformed my productivity and helped me reclaim my time while staying fully present with my family.
These seven powerful rules, refined through my own trial and error, will help you go from spinning your wheels to crushing your goals. Plus, I’m introducing you to two game-changing tools that can take your productivity to the next level. Whether you’re scaling your online course business or simply looking to get more done with less stress, this episode is packed with actionable strategies to help you thrive.
🎓 Watch the Free Workshop: https://oc.show/workshop
📹 Watch the episode on YouTube: https://youtu.be/4S4udbuNo2w
📦 Links & Resources:
David Allen’s Book: Getting Things DoneStephen Covey’s Book: 7 Habits of Highly Effective PeopleAlexis Hasselberger: alexishasselberger.comProject Management Tool: NotionIdeas Capture Tool: Brain Toss
Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

72 snips
Feb 6, 2025 • 1h 8min
248: Transforming an Architecture Career into a Thriving Online Course Business (Featuring Amelia Lee)
Are you sitting on untapped expertise, unsure if it can translate to the online world? This episode is for you! I sit down with Amelia Lee, founder of Undercover Architect, to explore her fascinating pivot from a traditional architectural practice to building a thriving online education business. For nearly a decade, Amelia has been helping homeowners confidently navigate home renovations and builds, all while scaling her business through smart strategies and a popular podcast.
We dive into how Amelia grew her audience, the challenges of educating a niche where people don’t even realize they need help, and how she built Home Method, a signature program that has transformed home projects worldwide. Whether you're a course creator or simply curious about blending passion with online education, Amelia’s story will inspire you.
🎓 Watch the Free Workshop: https://oc.show/workshop
📹 Watch the episode on YouTube: https://youtu.be/cV_TIQqXXJM
📦 Links & Resources:Amelia’s website: https://undercoverarchitect.com/Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy
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