The Online Course Show

Are you struggling to grow your online course business because your niche feels “too small”? This week on The Online Course Show, I’m chatting with two incredible sisters, Christy-Lyn and Megan, who turned their passion for teaching harp into a thriving, half-million-dollar-a-year online course business. What’s even more inspiring? They did it while serving one of the tiniest niches out there. We explore how these sisters carved out their success using a unique approach to online courses, a clever membership model, and the power of YouTube. Plus, they share lessons learned from their challenges—like building a nine-person team, navigating complex business models, and mastering customer relationships. Whether you’re just starting out or looking to refine your course offerings, this episode is packed with actionable insights to inspire your own online course journey. 🎓 Watch the Free Workshop: https://oc.show/workshop 📹 Watch on YouTube: https://youtu.be/5oGEcsJiK5w 📦 Links & Resources:The sister’s website: https://www.learningtheharp.com/Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy  

The new year is fast approaching, and what better way to start than by creating a game plan for financial success? In this episode, I’m sharing the ultimate roadmap to building a profitable online course business in 2025. Whether you’re just starting out or have dabbled in course creation, this episode is packed with actionable strategies to help you launch and grow a sustainable online course business. From identifying your niche and developing your “special sauce” to mastering sales funnels and creating irresistible offers, I’ll guide you step-by-step through the exact process that has brought me and my clients success. Plus, I’ll dive into the mindset shift needed to move from consumer to creator and share how to build an engaged audience that turns into paying customers. If you’ve ever dreamed of achieving six figures with an online course, this is the episode you need! 🎓 Sign up for Genesis: https://oc.show/genesis 📹 Watch on YouTube: https://youtu.be/MZgOapE10ck 📦 Links & Resources:Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy   If you found this episode helpful, don’t forget to like, comment, and subscribe for more tips like this! Thank you for watching, and I’ll see you in the next episode! 🚀

Today’s episode features special guest, Dean Booty. Dean’s entrepreneurial journey started with the launch of his self-storage podcast five years ago and a newsletter 18 months ago, spearheaded with no initial email list. Inspired by Sean Perry’s "Milk Road," Dean harnessed platforms like LinkedIn and his podcast to attract subscribers, amassing an impressive six-figure revenue with a modest email list of just 702 subscribers. We’ll dive into his strategies, including leveraging simple tools, starting a mastermind group, and managing a niche course. Dean shares how he integrates course sales to support his self-storage business while balancing family life, and how he combats self-doubt and imposter syndrome. We’ll also explore his marketing tactics, including his use of personal stories and testimonials, and discuss the potential for expanding his business and increasing sales. Tune in for an episode filled with insights on making the most of a small audience to achieve massive results. Watch the episode on YouTube: https://youtu.be/Z7OzrazRrVo Dean’s Website: https://mrselfstorage.com/ Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy  

Crafting a killer logo doesn’t have to be daunting! Whether you're starting out or revamping your brand, discover practical tips and tools to design a logo that stands out. Episode Highlights: Why your logo matters—but not more than progress in your business. Key logo design principles: simplicity, audience alignment, flexibility, and memorability. Jacques’ experience with DIY logos and why outsourcing is the smarter move. A step-by-step guide to running a logo design contest on 48hourslogo.com. Watch on YouTube:  https://youtu.be/BY1gF-iQx4Q Jacques’ affiliate link for 48 Hours Logo: https://oc.show/logoSign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy  

In this engaging discussion, Abi Prendergast, an Evergreen funnel expert and author of 'Day 1 Evergreen', unveils how to achieve consistent sales without the chaos of live launches. She shares her unique 'Day 1 Evergreen' framework, emphasizing authentic webinar funnels and strategic customer engagement. Learn about the importance of urgency in sales, effective split testing, and optimizing sales funnels for multiple products. With actionable insights, Abi empowers course creators to automate their sales process and scale their businesses effortlessly.

Discover the pivotal book that reshaped an entrepreneur's journey and led to a $4 million business. Uncover the transformative lessons learned about mindset and risk-taking. Explore key strategies for maximizing online course potential, including the importance of storytelling. Learn how to position yourself as a guide in helping others achieve their goals. Dive into the transformative power of reading, with insights from multiple must-read books that inspire both personal and business growth.

Claire Ellerbrock, a psychiatric nurse practitioner, shares her inspiring journey of building a six-figure online course business in just 18 months. She transformed her course from a ‘nice-to-have’ to a ‘must-have,’ achieving nearly $12,000 monthly. Claire discusses leveraging social media for audience engagement, strategic marketing that addresses immediate needs, and the importance of community in driving success. Her insights on overcoming challenges in course creation and mastering financial management offer valuable lessons for aspiring entrepreneurs.

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Today, we're diving into the world of Facebook Ads with a special focus on what's working right now, joined by our expert guest Kwadwo Sampany-Kessie. Kwadwo shares his proven strategies on how course creators can leverage low-ticket offers to generate quality leads and drive sales for higher-priced courses. We cover everything from crafting targeted mini-courses to refining sales messaging, effectively transitioning from organic to paid traffic, and the importance of understanding your audience’s needs. Tune in as we explore the nuances of ad strategies, successful funnels, and the essential metrics to drive your business forward. Watch on YouTube: https://youtu.be/bb2q57rLTV4   Kwadwo's website: https://theartofonlinebusiness.com/ The 7 Biggest FB Ad Mistakes Course Creators Make That Burn Through $$$ and Kill Results: https://quayjo.mykajabi.com/7mistakes-gp 1:1 Meta Ads Coaching: https://theartofonlinebusiness.com/call The Art of Online Business Podcast: https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572   Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy      

Logan Grimé, a talented musician and songwriter, shares his journey of generating over $140,000 from a $47 online course. He dives into innovative marketing strategies and the critical role of community in learning. Logan emphasizes transforming failure into growth, showcasing the power of social media for audience building. He also discusses the art of communication, active listening, and how personal satisfaction intertwines with professional success. This conversation is a goldmine for aspiring course creators seeking actionable insights.