

The Online Course Show
Jacques Hopkins
The Online Course Show is all about exchanging knowledge and helping course creators succeed. I LOVE going straight to the source and hearing people’s firsthand knowledge about what has worked for their business. And it’s always great to share my own observations and bounce ideas off other people in the same entrepreneurial space.
There is something for everyone on the show. Funnel hacking, high level strategy, nitty gritty processes, book reviews, productivity tips… the list goes on.
My guests and our discussions run the gamut: we leave no niche uncovered and no online course topic unexplored!
Maybe you’re just starting to think about creating an online course. Or maybe you’re 15 years in with a flourishing membership and millions of YouTube views. No matter where you are in your journey, The Online Course Show is the best way to stay current on online course trends and learn from successful course creators.
There is something for everyone on the show. Funnel hacking, high level strategy, nitty gritty processes, book reviews, productivity tips… the list goes on.
My guests and our discussions run the gamut: we leave no niche uncovered and no online course topic unexplored!
Maybe you’re just starting to think about creating an online course. Or maybe you’re 15 years in with a flourishing membership and millions of YouTube views. No matter where you are in your journey, The Online Course Show is the best way to stay current on online course trends and learn from successful course creators.
Episodes
Mentioned books

72 snips
Feb 6, 2025 • 1h 8min
248: Transforming an Architecture Career into a Thriving Online Course Business (Featuring Amelia Lee)
Are you sitting on untapped expertise, unsure if it can translate to the online world? This episode is for you! I sit down with Amelia Lee, founder of Undercover Architect, to explore her fascinating pivot from a traditional architectural practice to building a thriving online education business. For nearly a decade, Amelia has been helping homeowners confidently navigate home renovations and builds, all while scaling her business through smart strategies and a popular podcast.
We dive into how Amelia grew her audience, the challenges of educating a niche where people don’t even realize they need help, and how she built Home Method, a signature program that has transformed home projects worldwide. Whether you're a course creator or simply curious about blending passion with online education, Amelia’s story will inspire you.
🎓 Watch the Free Workshop: https://oc.show/workshop
📹 Watch the episode on YouTube: https://youtu.be/cV_TIQqXXJM
📦 Links & Resources:Amelia’s website: https://undercoverarchitect.com/Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

Jan 30, 2025 • 6min
247: Is My 7-Figure Piano Course Business FAILING?
Ever wondered what it truly means to run a successful online course business? In this heartfelt episode, I get real about my journey with Piano in 21 Days, the online course that changed my life. Over a decade ago, this course allowed me to pivot from my career as an electrical engineer to creating a life I love—and it generated over $4 million along the way! But here’s the catch: the numbers have been declining recently. And today, I’m sharing why that’s not necessarily a bad thing.
Join me as I unpack the lessons from my first course, why I’ve shifted focus to building The Online Course Guy, and how my experience can inspire you to create a business that aligns with your goals, values, and lifestyle. Whether you’re chasing seven figures or looking for a low-maintenance business that gives you freedom, this episode will help you reframe what success means in the online course world.
🎓 Watch the Free Workshop: https://oc.show/workshop
📹 Watch on YouTube: https://youtu.be/olPRGz_vYAs
📦 Links & Resources: Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

93 snips
Jan 23, 2025 • 56min
246: Creating a Certification Program to Grow Your Business (Featuring Sahara Rose De Vore)
In this engaging discussion, Sahara Rose De Vore, founder of the Travel Coach Network, shares her remarkable journey from course creator to leading a global certification program for travel coaches. She reveals how certifications enhance credibility and attract dedicated learners. Sahara also dives into the challenges of her first course launch, strategies for leveraging social media for visibility, and the importance of community in evolving industries. Her insights are invaluable for anyone looking to take their online courses to the next level.

25 snips
Jan 16, 2025 • 11min
245: Here’s How I’m Taking The Next 5 Months Off in My Business
In this episode of The Online Course Show, I share an exciting personal and professional journey - taking a five-month road trip with my family across the U.S. while continuing to run my online business.
From how I prepared for this adventure to the systems I’ve built to ensure my business thrives in my absence, this episode is packed with strategies and inspiration for balancing work and life. I dive deep into the six-step process that made batching content possible, how I sharpened my "axe" for productivity, and the lessons learned along the way.
Tune in to hear how I’m pulling this off, the places we’re visiting, and how you can apply these time-tested productivity and systemization strategies to your own life and business.
🎓 Watch the Free Workshop: https://oc.show/workshop
📹 Watch on YouTube: https://youtu.be/mnSfZ2wS41o
📦 Links & Resources:Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

Jan 9, 2025 • 1h 18min
244: Mid 6-Figures Teaching Harp (featuring Sisters Christy-Lyn & Megan)
Are you struggling to grow your online course business because your niche feels “too small”? This week on The Online Course Show, I’m chatting with two incredible sisters, Christy-Lyn and Megan, who turned their passion for teaching harp into a thriving, half-million-dollar-a-year online course business. What’s even more inspiring? They did it while serving one of the tiniest niches out there.
We explore how these sisters carved out their success using a unique approach to online courses, a clever membership model, and the power of YouTube. Plus, they share lessons learned from their challenges—like building a nine-person team, navigating complex business models, and mastering customer relationships. Whether you’re just starting out or looking to refine your course offerings, this episode is packed with actionable insights to inspire your own online course journey.
🎓 Watch the Free Workshop: https://oc.show/workshop
📹 Watch on YouTube: https://youtu.be/5oGEcsJiK5w
📦 Links & Resources:The sister’s website: https://www.learningtheharp.com/Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

11 snips
Dec 19, 2024 • 21min
243: If I Were Starting an Online Course Business in 2025, Here's Exactly What I Would Do
The new year is fast approaching, and what better way to start than by creating a game plan for financial success? In this episode, I’m sharing the ultimate roadmap to building a profitable online course business in 2025. Whether you’re just starting out or have dabbled in course creation, this episode is packed with actionable strategies to help you launch and grow a sustainable online course business.
From identifying your niche and developing your “special sauce” to mastering sales funnels and creating irresistible offers, I’ll guide you step-by-step through the exact process that has brought me and my clients success. Plus, I’ll dive into the mindset shift needed to move from consumer to creator and share how to build an engaged audience that turns into paying customers. If you’ve ever dreamed of achieving six figures with an online course, this is the episode you need!
🎓 Sign up for Genesis: https://oc.show/genesis
📹 Watch on YouTube: https://youtu.be/MZgOapE10ck
📦 Links & Resources:Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy
If you found this episode helpful, don’t forget to like, comment, and subscribe for more tips like this! Thank you for watching, and I’ll see you in the next episode! 🚀

Dec 12, 2024 • 1h 13min
242: 6-Figures In Course Sales with Just 300 Subscribers (Featuring Dean Booty)
Today’s episode features special guest, Dean Booty. Dean’s entrepreneurial journey started with the launch of his self-storage podcast five years ago and a newsletter 18 months ago, spearheaded with no initial email list.
Inspired by Sean Perry’s "Milk Road," Dean harnessed platforms like LinkedIn and his podcast to attract subscribers, amassing an impressive six-figure revenue with a modest email list of just 702 subscribers. We’ll dive into his strategies, including leveraging simple tools, starting a mastermind group, and managing a niche course.
Dean shares how he integrates course sales to support his self-storage business while balancing family life, and how he combats self-doubt and imposter syndrome. We’ll also explore his marketing tactics, including his use of personal stories and testimonials, and discuss the potential for expanding his business and increasing sales. Tune in for an episode filled with insights on making the most of a small audience to achieve massive results.
Watch the episode on YouTube: https://youtu.be/Z7OzrazRrVo
Dean’s Website: https://mrselfstorage.com/
Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

Dec 5, 2024 • 6min
241: How To Have a Killer LOGO For Your Brand
Crafting a killer logo doesn’t have to be daunting! Whether you're starting out or revamping your brand, discover practical tips and tools to design a logo that stands out.
Episode Highlights:
Why your logo matters—but not more than progress in your business.
Key logo design principles: simplicity, audience alignment, flexibility, and memorability.
Jacques’ experience with DIY logos and why outsourcing is the smarter move.
A step-by-step guide to running a logo design contest on 48hourslogo.com.
Watch on YouTube: https://youtu.be/BY1gF-iQx4Q
Jacques’ affiliate link for 48 Hours Logo: https://oc.show/logoSign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy

Nov 28, 2024 • 50min
240: The Secret to Consistent Sales WITHOUT Live Launches (Featuring Abi Prendergast)
In this engaging discussion, Abi Prendergast, an Evergreen funnel expert and author of 'Day 1 Evergreen', unveils how to achieve consistent sales without the chaos of live launches. She shares her unique 'Day 1 Evergreen' framework, emphasizing authentic webinar funnels and strategic customer engagement. Learn about the importance of urgency in sales, effective split testing, and optimizing sales funnels for multiple products. With actionable insights, Abi empowers course creators to automate their sales process and scale their businesses effortlessly.

17 snips
Nov 21, 2024 • 19min
239: The ONE Book That Changed Everything For Me
Discover the pivotal book that reshaped an entrepreneur's journey and led to a $4 million business. Uncover the transformative lessons learned about mindset and risk-taking. Explore key strategies for maximizing online course potential, including the importance of storytelling. Learn how to position yourself as a guide in helping others achieve their goals. Dive into the transformative power of reading, with insights from multiple must-read books that inspire both personal and business growth.