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The Online Course Show

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Oct 29, 2024 • 1h 10min

237: Facebook Ads - What's Working RIGHT NOW (Featuring Kwadwo Sampany-Kessie)

Today, we're diving into the world of Facebook Ads with a special focus on what's working right now, joined by our expert guest Kwadwo Sampany-Kessie. Kwadwo shares his proven strategies on how course creators can leverage low-ticket offers to generate quality leads and drive sales for higher-priced courses. We cover everything from crafting targeted mini-courses to refining sales messaging, effectively transitioning from organic to paid traffic, and the importance of understanding your audience’s needs. Tune in as we explore the nuances of ad strategies, successful funnels, and the essential metrics to drive your business forward. Watch on YouTube: https://youtu.be/bb2q57rLTV4   Kwadwo's website: https://theartofonlinebusiness.com/ The 7 Biggest FB Ad Mistakes Course Creators Make That Burn Through $$$ and Kill Results: https://quayjo.mykajabi.com/7mistakes-gp 1:1 Meta Ads Coaching: https://theartofonlinebusiness.com/call The Art of Online Business Podcast: https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572   Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy      
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Oct 15, 2024 • 1h 8min

236: 6-Figures From a $47 Course (Featuring Logan Grimé)

Logan Grimé, a talented musician and songwriter, shares his journey of generating over $140,000 from a $47 online course. He dives into innovative marketing strategies and the critical role of community in learning. Logan emphasizes transforming failure into growth, showcasing the power of social media for audience building. He also discusses the art of communication, active listening, and how personal satisfaction intertwines with professional success. This conversation is a goldmine for aspiring course creators seeking actionable insights.
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Oct 1, 2024 • 1h 3min

235: YouTube - What’s Working RIGHT NOW (Featuring Marley Jaxx)

Today we're diving deep into the latest strategies for succeeding on YouTube with our special guest, the amazing Marley Jaxx. Marley is a globally-recognized expert in video creation, YouTube growth and content strategy. In this episode, we explore the do's and don'ts of multiple Calls to Action (CTAs), the importance of YouTube analytics, and the power of authentic storytelling. Whether you're a newbie or a seasoned content creator, this episode offers practical advice and inspirational stories that will motivate you to take action and refine your content creation strategy. Let’s learn what’s working RIGHT NOW on YouTube from the incredibly talented Marley Jaxx! Watch the episode on YouTube: https://youtu.be/jtLBglEt1yY Marley’s 31 Day Gameplan: https://www.profitwithvideo.com/Marley’s YouTube Channel: https://www.youtube.com/channel/UC062X1VdOLH7wHTEZZ6Q74w Marley’s Website: https://www.marleyjaxx.com/ Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy  
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Sep 17, 2024 • 1h 13min

234: Detailed Case Study: From 0 to 5-Figures/Month (featuring Hugo Ortega)

Hugo Ortega, a former engineer turned yachting expert, shares his transformative journey to success in online course creation. He recounts the challenges of his initial engineering career and how travel sparked a passion for yachting. Hugo emphasizes the importance of persistence and innovative marketing strategies, particularly on Instagram. He details his growth from low sales to achieving consistent five-figure months by leveraging personal sales and automated systems. Discover his insights on customer engagement and the tools essential for aspiring course creators.
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Sep 3, 2024 • 1h 14min

233: The Underrated Strategy to Explode Your Audience WITHOUT Ads or Social Media (featuring Bryan Harris)

Today, we dive into a game-changing approach to growing your audience without relying on ads or social media, featuring Bryan Harris. Renowned for coaching multimillion-dollar companies, Bryan reveals how businesses, especially smaller ones, can focus more effectively on high-ticket products and optimizing personal connections. He discusses the powerful strategy of borrowing other people's audiences (BOPA) to gain visibility and build trust without the usual marketing fluff. We’ll explore the nuts and bolts of successfully pitching content, crafting high-value offerings, and employing growth tools designed for powerful lead magnets and email sequences. Bryan also uncovers the value of combining group and 1-on-1 coaching for lasting client success, encouraging a calculated, mission-driven approach to scaling your business. Tune in to discover how you can explode your audience and revenue with simplicity and focus! Watch on YouTube: https://youtu.be/zn5hk9tsnW4    Get the Free Resources: https://growthtools.com/hopkins   Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy
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Aug 20, 2024 • 58min

232: 7-Figures Per Year Teaching Tennis Online (Featuring Florian Meier)

In today’s episode we sit down with tennis coach turned online course creator, Florian Meier. Florian takes us through his remarkable journey from traditional tennis instruction to a thriving, seven-figure online business. Discover how he leveraged affiliate sales, optimized his brand for search engines, and transitioned his focus to YouTube—where the majority of his traffic now comes from. Florian shares invaluable insights on affiliate marketing, product launch strategies, and the evolving landscape of online education. He also delves into the challenges of maintaining content consistency, and the shift to a subscription model focused on personalized coaching. We discuss the intricacies of balancing digital and physical products, and the potential of social media platforms for business growth. Florian's story offers a treasure trove of actionable advice and inspiration. Tune in as we uncover the strategies that helped Florian build a successful online tennis instruction business, and how you can apply these principles to your own ventures. Watch on YouTube: https://youtu.be/vDf76Elqp1E Florian's website: https://www.onlinetennisinstruction.com/ Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month trial: http://everyclickkajabi.com/ Free Skool Course and 14 day trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575 Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy  
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Aug 6, 2024 • 1h 15min

231: The Crazy Difference In Free Courses vs. Charging a Premium (Featuring Mark Smith)

Mark Smith, a self-taught technology expert, dives into the transformative journey of online courses, revealing how shifting from free to premium offerings skyrockets engagement and success. He emphasizes the power of storytelling and community in course creation while sharing his niche expertise in Microsoft business applications. Furthermore, Mark discusses the significance of personal branding, the psychological benefits of financial commitment, and innovative strategies for sustainable living and mentorship in tech careers.
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Jul 23, 2024 • 55min

230: $3 Million Per Year with Excel Courses (Featuring Leila Gharani)

Leila Gharani, a trailblazing online course creator and Excel expert with over 2 million YouTube subscribers, shares her journey from corporate life to generating over $3 million annually through course sales. She reveals her strategic YouTube tactics that drive course purchases, discusses the pitfalls of launching her first course, and highlights how to stand out in a competitive market. Leila emphasizes the importance of niche specialization and personal branding while navigating the challenges of online education.
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Jul 9, 2024 • 1h 4min

229: 6-Figures Teaching Asian Parents Not to Hit Their Kids (Featuring Kelly Tay)

In this engaging conversation, Kelly Tay, Founder of Juicy Parenting, shares her journey of helping Asian parents embrace respectful parenting methods. She discusses the shift from traditional punitive discipline to understanding and communication. Kelly reveals how she scaled her membership program to six figures and built a thriving community with impressive retention rates. She also dives into her social media strategies, the challenges of live coaching, and the importance of genuine connections in both parenting and business.
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Jun 25, 2024 • 49min

228: $300k Per Year Teaching Public Speaking (Featuring Kit Pang)

Meet today’s special guest, Kit Pang, who has turned his passion for public speaking into a thriving business, earning him $300K per year. Kit shares his remarkable journey from being a dance instructor to an authority in the public speaking niche. He provides an in-depth look at how he successfully transitioned from one-on-one coaching to online courses, using platforms like Eventbrite and Meetup to build his audience and navigate the complexities of working with both companies and individuals. We'll dive into Kit's strategies for overcoming speaking anxiety, optimizing his sales funnel, and the importance of mindset shifts in conquering fear. You'll hear about his approach to teaching public speaking and extending his reach globally, despite being branded as "Boston Speaks." Whether you're an aspiring course creator or looking to improve your public speaking skills, this episode is packed with actionable takeaways. So, tune in and get inspired by Kit Pang's incredible story and expertise! Watch on YouTube: https://youtu.be/cgnJ9paaxuM  Kit's website: https://www.bostonspeaks.com/ Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy  

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