In this episode, Jacques is joined by Michael Kilkelly, who shares his journey of streamlining his online course offerings to make more money by focusing on one core product. They discuss Michael's background in architecture and engineering, his brand ArchSmarter, and the challenges he faced in building and scaling his online course business. From refining his brand's messaging to leveraging different tech platforms, Michael provides valuable insights for course creators. Tune in to discover how he transitioned from 18 courses to a streamlined subscription-based model that's driving success. Don't miss out on actionable tips, real-life experiences, and the latest in the online course industry! ArchSmarter Website: http://www.archsmarter.com Sign up for Jacques' Journal: https://www.theonlinecourseguy.com Apply for Coaching: https://www.theonlinecourseguy.com/coaching Free Kajabi Course + 1 month Trial: http://everyclickkajabi.com/ Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy  

Jeff Walker, creator of the renowned Product Launch Formula, shares the incredible story of generating $1 billion in course sales. From integrating webinars to building trust, Jeff reveals invaluable insights for successful online course creators. They discuss the enduring effectiveness of the Product Launch Formula and the importance of creating urgency and scarcity in offers. Packed with practical advice and inspiration, this episode is a must-listen for course business owners.

In this episode, we are joined by Teela Cunningham, the creative mind behind every-tuesday.com, as we unpack her journey to six-figure launches selling Graphic Design courses. Teela reveals her journey with YouTube as her primary traffic source, her strategic approach to content creation, and the evolution of her business from selling digital products to launching wildly successful online courses. From conquering the launch roller coaster to achieving financial stability, Teela shares insights, lessons, and strategies that have led to her incredible business success. Join us as we uncover the secrets behind Teela's stellar course creation process and learn from her invaluable experiences in the world of online courses.

In this episode, we have a special guest, Jasmine Katatikarn, who is here to share her incredible journey of selling courses while working full-time at Amazon. Jasmine launched a unique online and in-person animation program for after-school kids, based on her own academy. She identified a lack of diversity in the animation industry and sought to address it by extending her education pipeline to younger generations. Jasmine shares her experience of conducting research, finding interest in her program, and using various tools to automate and improve customer experience. She also offers valuable insights into the mindset of selling, the importance of support systems, and the impact of personal networks. Stay tuned as Jasmine dives into her journey of running a successful online course business while balancing a full-time job. Let's get started and learn from her inspiring story!

Tim Schmoyer, founder of Video Creators, shares his strategies for turning your audience into a thriving community. They discuss the three key buckets of community, discoverable, and sales, and the importance of embracing interruptions. Learn about leveraging YouTube Shorts, scaling coaching programs, and creating engaging content. Explore the journey of Video Creators and the impact of combining technology, online material, and human coaches. Gain valuable insights and actionable tips for success on YouTube and creating a thriving community around your courses.

The podcast discusses the steps to start an online course business, the importance of marketing and compelling offers, the impact of online courses on life, the origins and income sources of the podcast, audience building on platforms like Instagram and YouTube, equipment needed for an online course business, the introduction of the Genesis courses program, and the initial sales and confidence boost of launching an online course.

In today's episode, we have a special guest, Steven Foust, who has found success in teaching non-commissioned officers (NCOs) in the Army to get promoted. Steven has developed a membership program that not only provides valuable resources and training to NCOs but also manages to be efficient and low maintenance. As your host, I'll also be sharing my own experiences with online courses and the tools that have helped me along the way. Get ready to learn from Steven's expertise and discover new strategies for creating and managing your online course. Let's jump right in!

In this episode, we have a special guest, Jason Dion, joining us to discuss the intricacies of selling a business and the art of building a scalable online course. Jason shares his expertise on determining the value of a business, negotiating the sale, and the importance of cultural fit when choosing a buyer. He walks us through his personal experience of selling his own company, revealing the considerations and challenges he faced along the way. We also explore the dynamic e-learning market, discussing the rise of on-demand versus instructor-led learning and the impact of AI in content creation. Jason delves into the benefits and limitations of his own business model, offering insights on multiple product offerings and their impact on customer retention. But that's not all! Jason takes us on a deep dive into the world of certifications with his new venture, Accolade. He reveals his plans to create internationally recognized certifications and the steps he's taking to position his brand as a leading certification provider. Whether you're an online course creator, an aspiring entrepreneur, or simply intrigued by the ever-evolving world of e-learning, this episode is packed with valuable insights and actionable strategies. So tune in to The Online Course Show as we bring you another engaging episode featuring Jason Dion. Get ready to take your knowledge and business to the next level!

In today's episode we have a very special guest joining us. Victor is a true trailblazer in the Portuguese-speaking online course industry, known for his successful programs and impactful mentorship. With a background in music and a passion for helping others, Victor has become a trusted figure in the digital marketing space. In this interview, he shares his journey to success, including valuable insights and strategies he learned from industry giants like Jay Abraham and Brendan Bouchard. Get ready to be inspired by Victor's transformational message and his authentic approach to helping entrepreneurs.

On this episode of The Online Course Show, our guest Lauren Bateman discusses the power of long-form content and how it resonates with her audience of older adults who prefer a slower pace. While she recognizes the need for short-form content, she prioritizes creating in-depth videos that allow her to build relationships and sell her courses more effectively. She shares that personal touches, such as clothing choices and background items, can help create connections and attract engagement. In terms of her courses, Lauren offers a variety of options for guitar learning, including the seven-level guitar system priced at $297, mini-courses on topics like fingerpicking and power chords, and genre-specific courses like blues. She also discusses the importance of using a CRM system to track customers and target promotions based on their course ownership, allowing for more specific and targeted marketing strategies as the number of courses increases. When it comes to gaining visibility for her videos, Lauren focuses on SEO and YouTube search. She pays attention to thumbnails and titles to attract clicks, conducts research on YouTube trends and competitors, and customizes her content to fit her ideal audience's needs, such as recommending products for people with arthritis. She also emphasizes the importance of promoting videos through her mailing list to generate traffic and increase the chances of YouTube recommending her content to potential viewers. In terms of monetization, Lauren mentions her affiliate deals with companies like Vidami Pedal and Zager Guitars, where she offers discount codes and receives a commission from purchase made by her students. She emphasizes that she only works with three companies that have left a good impression on her. Lauren discusses her course platform, Kajabi, and the various offers and revenue opportunities within her sales funnel. She also shares her experience with building and managing a thriving Facebook community, which eventually transitioned to using Kajabi's community feature for better management. The community offers activities like live sessions, Q&A sessions, and song circles, and is now available for a monthly or yearly fee. Throughout the episode, Lauren reflects on her journey and lessons learned. She shares that failure is common when launching new products, but also highlights the impact of videos without a call to action, which gained millions of views and led to increased course sales. She encourages viewers to find their own path and emphasizes the importance of showing authenticity and personality in their content. To wrap up, Lauren recognizes her growth in including calls to action and sales scripts in her videos, and the recent success she's experienced with a video that gained over a million views and led to an increase in course sales. She uses her content to drive people to either a course or a free lead magnet, such as a Christmas-themed video that offered a free PDF of simple Christmas songs in exchange for an email address, leading to the promotion of a Christmas course. She also offers a free crash course as a preview to motivate potential customers to make a bigger purchase. Tune in to this episode of The Online Course Show to hear more insights from Lauren Bateman on sponsorship, content creation, course offerings, and monetization strategies for online courses in the guitar niche.