The Online Course Show
234: Detailed Case Study: From 0 to 5-Figures/Month (featuring Hugo Ortega)
Sep 17, 2024
Hugo Ortega, a former engineer turned yachting expert, shares his transformative journey to success in online course creation. He recounts the challenges of his initial engineering career and how travel sparked a passion for yachting. Hugo emphasizes the importance of persistence and innovative marketing strategies, particularly on Instagram. He details his growth from low sales to achieving consistent five-figure months by leveraging personal sales and automated systems. Discover his insights on customer engagement and the tools essential for aspiring course creators.
01:13:10
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Hugo Ortega's journey highlights the importance of persistence and continual learning in overcoming initial challenges of online course creation.
- Identifying a specific niche, such as yacht crew training, was crucial for Hugo in effectively connecting with his target audience.
Deep dives
Success Through Persistence
Hugo Ortega's journey exemplifies the critical role of persistence in achieving success with online courses. He transitioned from being an engineer to a yacht captain, driven by a desire for a more adventurous lifestyle. Throughout this transition, he faced numerous challenges, including a lack of immediate success when he first ventured into online course creation. However, his unwavering determination, coupled with a commitment to continual learning from his failures, ultimately propelled him to earn $10,000 to $20,000 per month within two years.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
