
The Online Course Show
The Online Course Show is all about exchanging knowledge and helping course creators succeed. I LOVE going straight to the source and hearing people’s firsthand knowledge about what has worked for their business. And it’s always great to share my own observations and bounce ideas off other people in the same entrepreneurial space.
There is something for everyone on the show. Funnel hacking, high level strategy, nitty gritty processes, book reviews, productivity tips… the list goes on.
My guests and our discussions run the gamut: we leave no niche uncovered and no online course topic unexplored!
Maybe you’re just starting to think about creating an online course. Or maybe you’re 15 years in with a flourishing membership and millions of YouTube views. No matter where you are in your journey, The Online Course Show is the best way to stay current on online course trends and learn from successful course creators.
Latest episodes

Feb 6, 2024 • 1h 6min
218: A Beginner’s Story: Started 2 Months Ago - Her Incredible Success (Featuring Kate McKenzie)
In this episode, we hear from Kate McKenzie, a professional photographer who embarked on her online course creation journey just two months ago.
We’ll dive into Kate's incredible success so far, from a booming Instagram following to creating an online course for parents interested in baby photography.
Discover the challenges Kate encountered, her experiments with Instagram growth, her experiences with pilot courses, and her valuable insights on pricing, accountability, and course curriculum.
If you're looking for inspiration and practical advice as a beginner course creator, Kate's story is sure to resonate and motivate. So, buckle up as we explore Kate McKenzie's remarkable story!
Watch the full episode on YouTube: https://youtu.be/FMG3mwnLv1M
Kate's website: https://www.diybabyphoto.com/
Amy’s Fraughton (life coach): https://www.amyfraughtoncoaching.com/
Kate’s Instagram: @diy_baby_photography
Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/
Apply for Coaching: https://www.theonlinecourseguy.com/coaching
Watch the Free Workshop: https://ocformula.com/
Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
Instagram: https://www.instagram.com/theonlinecourseguy/
Threads: https://www.threads.net/@theonlinecourseguy
X: https://twitter.com/onlinecourseguy

Jan 23, 2024 • 1h 1min
217: Use a 5 Day Challenge Funnel to 10x Your Sales! (Featuring Michael Tucker)
In this episode, we welcome our guest Michael Tucker, and dive into the exciting world of 5-day challenge funnels and how they can revolutionize online course sales.
Michael shares his proven 5-day teaching model for virtual events, outlining the structure from storytelling to offer presentations and discussing its potential for high-ticket products. We explore our own successes and failures in course creation and marketing, revealing invaluable insights for course creators and online coaches.
Join us as we uncover the power of strategic partnerships, the importance of thinking 10x, and the practical tools and strategies to implement challenge funnels in your own business!
Watch the full episode on YouTube: https://youtu.be/2d6JpoBhMFk
Find Michael on: https://thefunnelpros.com/https://www.virtualstagesecrets.com/
Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/
Apply for Coaching: https://www.theonlinecourseguy.com/coaching
Watch the Free Workshop: https://ocformula.com/
Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
Instagram: https://www.instagram.com/theonlinecourseguy/
Threads: https://www.threads.net/@theonlinecourseguy
X: https://twitter.com/onlinecourseguy

Jan 9, 2024 • 37min
216: Community 101: The Founder of Circle Joins the Show (Featuring Andy Guttormsen)
In today's episode, we are joined by special guest, Andy Guttormsen, one of the co-founders of Circle, a leading community platform.
We explore the key elements of building and maintaining successful online communities. We discuss the importance of the onboarding processes, the shift in the popularity of recurring revenue models, and the integration of community features within course platforms.
With insights into the evolving landscape of online communities and practical advice for engaging and retaining members, this episode is a must-listen for anyone looking to elevate their online course business through the power of community.
Watch the full episode on YouTube: https://youtu.be/JiMPjTtHyEM
Today’s sponsor is BonjoroGet 20% off for life: https://bonjoro.com/ocg
Circle: https://circle.so/
Circle Community: https://community.circle.so/home
Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/
Apply for Coaching: https://www.theonlinecourseguy.com/coaching
Watch the Free Workshop: https://ocformula.com/
Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
Instagram: https://www.instagram.com/theonlinecourseguy/
Threads: https://www.threads.net/@theonlinecourseguy
X: https://twitter.com/onlinecourseguy

Dec 26, 2023 • 52min
215: Adding a Book Into a Successful Course Business (Featuring Tim Topham)
In this episode, our guest is Tim Topham, an experienced entrepreneur with a thriving membership-based business.
Tim discusses his recent venture into writing a book and reveals how it has become an integral part of his successful course business strategy.
From effective conversion techniques to the strategic use of a book as a marketing tool, Tim shares valuable insights that will resonate with our audience of online course creators and entrepreneurs.
Join us as we explore the transformative power of adding a book into a successful course business with Tim Topham.
Top Music: https://topmusic.co/
No Book Beginners: https://topmusic.co/no-book-beginners-by-tim-topham/
Cardiofit: https://cardiofit.app/
Episode 69 with Tim: https://www.theonlinecourseguy.com/podcasts/the-online-course-show/episodes/2147640290
Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/
Apply for Coaching: https://www.theonlinecourseguy.com/coaching
Watch the Free Workshop: https://ocformula.com/
Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
Instagram: https://www.instagram.com/theonlinecourseguy/
Threads: https://www.threads.net/@theonlinecourseguy
X: https://twitter.com/onlinecourseguy

Dec 12, 2023 • 1h 1min
214: Making More Money by REMOVING 18 Courses & Focusing on 1 (Featuring Michael Kilkelly)
In this episode, Jacques is joined by Michael Kilkelly, who shares his journey of streamlining his online course offerings to make more money by focusing on one core product.
They discuss Michael's background in architecture and engineering, his brand ArchSmarter, and the challenges he faced in building and scaling his online course business.
From refining his brand's messaging to leveraging different tech platforms, Michael provides valuable insights for course creators. Tune in to discover how he transitioned from 18 courses to a streamlined subscription-based model that's driving success. Don't miss out on actionable tips, real-life experiences, and the latest in the online course industry!
ArchSmarter Website: http://www.archsmarter.com
Sign up for Jacques' Journal: https://www.theonlinecourseguy.com
Apply for Coaching: https://www.theonlinecourseguy.com/coaching
Free Kajabi Course + 1 month Trial: http://everyclickkajabi.com/
Instagram: https://www.instagram.com/theonlinecourseguy/
Threads: https://www.threads.net/@theonlinecourseguy
X: https://twitter.com/onlinecourseguy

4 snips
Nov 28, 2023 • 1h 10min
213: Jeff Walker | $1 BILLION in Course Sales From THIS Launch Formula
Jeff Walker, creator of the renowned Product Launch Formula, shares the incredible story of generating $1 billion in course sales. From integrating webinars to building trust, Jeff reveals invaluable insights for successful online course creators. They discuss the enduring effectiveness of the Product Launch Formula and the importance of creating urgency and scarcity in offers. Packed with practical advice and inspiration, this episode is a must-listen for course business owners.

Nov 13, 2023 • 51min
212: 6 Figure Launches Selling Graphic Design Courses (Featuring Teela Cunningham)
In this episode, we are joined by Teela Cunningham, the creative mind behind every-tuesday.com, as we unpack her journey to six-figure launches selling Graphic Design courses.
Teela reveals her journey with YouTube as her primary traffic source, her strategic approach to content creation, and the evolution of her business from selling digital products to launching wildly successful online courses.
From conquering the launch roller coaster to achieving financial stability, Teela shares insights, lessons, and strategies that have led to her incredible business success.
Join us as we uncover the secrets behind Teela's stellar course creation process and learn from her invaluable experiences in the world of online courses.

Oct 31, 2023 • 1h 3min
211: $17k/mo Selling Courses While Working Full-Time at Amazon (Featuring Jasmine Katatikarn)
In this episode, we have a special guest, Jasmine Katatikarn, who is here to share her incredible journey of selling courses while working full-time at Amazon. Jasmine launched a unique online and in-person animation program for after-school kids, based on her own academy. She identified a lack of diversity in the animation industry and sought to address it by extending her education pipeline to younger generations. Jasmine shares her experience of conducting research, finding interest in her program, and using various tools to automate and improve customer experience. She also offers valuable insights into the mindset of selling, the importance of support systems, and the impact of personal networks. Stay tuned as Jasmine dives into her journey of running a successful online course business while balancing a full-time job. Let's get started and learn from her inspiring story!

Oct 17, 2023 • 1h 4min
210: The YouTube Playbook for Course Creators (Featuring Tim Schmoyer)
Tim Schmoyer, founder of Video Creators, shares his strategies for turning your audience into a thriving community. They discuss the three key buckets of community, discoverable, and sales, and the importance of embracing interruptions. Learn about leveraging YouTube Shorts, scaling coaching programs, and creating engaging content. Explore the journey of Video Creators and the impact of combining technology, online material, and human coaches. Gain valuable insights and actionable tips for success on YouTube and creating a thriving community around your courses.

Sep 19, 2023 • 33min
209: ENCORE: If I Were Starting an Online Course Business in 2023, Here's Exactly What I Would Do
The podcast discusses the steps to start an online course business, the importance of marketing and compelling offers, the impact of online courses on life, the origins and income sources of the podcast, audience building on platforms like Instagram and YouTube, equipment needed for an online course business, the introduction of the Genesis courses program, and the initial sales and confidence boost of launching an online course.
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