On this episode of The Online Course Show, host Jacques Hopkins welcomes Kyler Nixon from Kyler Creative, a marketing agency that helps course creators increase sales. Kyler shares his insights on pricing psychology and common mistakes made by course creators, such as overpricing courses or lacking an understanding of competitor pricing. He emphasizes the importance of sustainable marketing systems like blogging and email marketing, and offers strategies for gathering email addresses and launching successful courses. Kyler also discusses the possibility of expanding course offerings through group coaching or additional courses. The episode dives into the process of creating courses, breaking it down into four phases for maximum success. The importance of building a big audience, offering free content, and monetizing through mid-ticket priced courses is also explored. This episode also includes a rundown of the top three most listened to episodes of The Online Course Show, and a shout-out to Kajabi as an all-in-one platform for online course businesses. The episode concludes with a discussion about using AI writing assistants like Jasper or chat GPT, the value of blogs for businesses, and the role of SEO in driving traffic to course websites. Tune in to gain valuable insights from Kyler Nixon and discover effective strategies to enhance your online course business!

Cory Huff, founder of theabundantartist.com, helps artists monetize their art. He shares his journey from a marketing job to creating The Abundant Artist and the struggle of leaving his day job. The podcast also covers the evolution of the online course business, staying up-to-date with trends, taxes, hiring struggles, and staying relevant by connecting with customers.

In this podcast, Jacques Hopkins interviews email deliverability expert Kay Peacey. They discuss how to improve email deliverability, housekeeping best practices for email lists, and more. Kay offers great advice on improving email deliverability immediately and dispels common misconceptions. The guest also talks about her membership model for ActiveCampaign users and introduces Bonjouro, a personalized video messaging software.

Dr. Rachel Gainsbrugh, a healthcare professional, shares her journey of making $1 million in course sales in just 2 years by selling online courses on short-term property rentals. They discuss validating ideas, market research, and offering high-value services. Rachel shares her journey of burnout in healthcare to successful real estate investing and coaching. Jacques and Rachel explore course offerings, lead magnets, and common mistakes to avoid. They emphasize the importance of pre-marketing and targeting a specific audience. They also discuss software tools for business and finding success in a niche market.

In this episode, we explore the world of online courses and communities with Pat Flynn, from "Smart Passive Income". Pat is a seasoned entrepreneur who has learned from his experiences in building online courses that offer accountability and commitment to help people achieve specific results, quickly. Pat shares his journey of developing a community-powered course to solve scalability issues and increase engagement, all while building relationships with each other. Key Takeaways: - The importance of creating a sustainable channel that keeps subscribers engaged. - The success of personalized, cohort-based courses for students. - Combining cohort-based and online courses to create scalable, personalized learning experiences. - The value of understanding team members' Enneagram types to improve communication and foster collaboration. - Creating videos that appeal to the audience, rather than just aiming to satisfy the algorithm. - The value of integrating the community's value into online courses to increase engagement and promote completion rates. - The success of online courses in scaling teaching to help multiple people achieve their desired results.  Key Moments:  - Pat shares his experience in developing online courses and communities. - How personalized courses and Enneagram personality and preferences helped improve the way the team works together. - The importance of creating videos that appeal to the audience to capture their attention and increase engagement. - Understanding community values and integrating them into online courses to create better learning experiences. - The impact of sustainable online courses on scaling and achieving specific results to solve problems. Conclusion: Building sustainable online courses and communities that serve is crucial in this digital age. Pat Flynn’s experience in developing personalized, cohort-based courses and Community Powered courses highlight the importance of engaging subscribers and promoting completion rates. Intertwining the community’s values into courses has helped create a better learning experience and increased engagement. These insights help entrepreneurs to create scalable and effective courses that achieve tangible results to solve problems.

John Ainsworth from https://datadrivenmarketing.co/ joins us today to talk about how to 2x to 5x your course sales, with the same course and the same traffic. This is all about how to optimize your funnel and offers!   KAJABI offer: Get 30 days free + Jacques' step-by-step course "Every Click Kajabi" head to http://everyclickkajabi.com/

Brice Gump runs a successful ad agency where he helps course creators scale through paid ads. On today's episode Brice shares with us why course creators fail with ads and what to do instead.

Webinar master Paul Nowell, aka Paul the Trombonist, shares his insider secrets to his 7-figure webinars. They discuss improving webinars, differentiating trombone education, realizing success in online music education, pricing components of a premium offer, and building an amazing webinar. They also cover choosing and customizing online platforms for course sales.

Brittany Bruce went from school teacher, to stay-at-home mom, to 6-figure photographer, to 7-figure course create, to retiring to the beach all in the matter of a few years. Listen in to hear her story.DEADLINE FUNNEL offer: Get 30 days free: https://deadlinefunnel.com/ocg

Guest Spencer Russell, teaching toddlers how to read, returns to talk about using Instagram and TikTok to sell courses. They explore content strategies, handling haters and negative comments, webinar conversion, mindset, and burning bridges for success.