
The Online Course Show
The Online Course Show is all about exchanging knowledge and helping course creators succeed. I LOVE going straight to the source and hearing people’s firsthand knowledge about what has worked for their business. And it’s always great to share my own observations and bounce ideas off other people in the same entrepreneurial space.
There is something for everyone on the show. Funnel hacking, high level strategy, nitty gritty processes, book reviews, productivity tips… the list goes on.
My guests and our discussions run the gamut: we leave no niche uncovered and no online course topic unexplored!
Maybe you’re just starting to think about creating an online course. Or maybe you’re 15 years in with a flourishing membership and millions of YouTube views. No matter where you are in your journey, The Online Course Show is the best way to stay current on online course trends and learn from successful course creators.
Latest episodes

Apr 30, 2024 • 42min
224: Consistent $15k Months & Switching From Short-Form to YouTube (Featuring Christina Umerez)
In the latest episode of The Online Course Show, we're thrilled to welcome back Christina Umerez as our returning guest. It's been over 2 years since we last spoke with Christina when she had just established her Print On Demand course business with all the necessary components in place.
In this update, we delve into how she's consistently achieving $15k months with her online course and community. Christina has successfully transitioned from short-form content on TikTok to long-form on YouTube. She shares valuable insights on platform-switching strategies, her approach to creating more advanced content for YouTube audiences, and how integrating a membership model significantly boosted her revenue.
Christina offers a treasure trove of knowledge, so join us as we uncover more tips to help any online entrepreneur excel in this competitive space.
Watch the full episode on YouTube: https://youtu.be/RJNlBZit3m8
Christina’s website: https://cuonline.ca/
Find out more about Next Level: https://oc.show/nextlevel
Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/
Apply for Coaching: https://www.theonlinecourseguy.com/coaching
Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop
Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
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Apr 16, 2024 • 49min
223: $30K/mo In Less Than A Year Teaching Bookkeeping (Featuring Susan Osborne)
Susan Osborne, a successful entrepreneur, launched an online bookkeeping course, earning $30K monthly in under a year. She shares her savvy use of Facebook ads, starting with a budget-friendly boot camp that led to higher-priced courses. Overcoming imposter syndrome and managing pricing perceptions are discussed, alongside the importance of community support for students. Susan emphasizes the tech tools and strategies that enhance course creation, all while focusing on her mission to empower women entrepreneurs in the freelance bookkeeping space.

Mar 28, 2024 • 1h 8min
222: 4 Tips to Explode Course Sales with a Podcast (Featuring Kevin Chemidlin)
In today’s episode, we're talking with the incredibly insightful Kevin Chemidlin, about how to explode your course sales with podcasting.
Kevin embarked on his entrepreneurial journey from scratch – no email list, no following, no audience, and no budget. Fast forward to today, and he’s achieved incredible success.
Kevin credits his growth to a single transformative strategy: The Podcast Ladder.
It's a powerful approach used for podcasts, YouTube, and other long-form platforms that catapulted his business to new heights. He give us a detailed walkthrough of each of the 4 steps.
We also tackle the hot debate of repurposed content versus catchy, bespoke short-form clips, to drive engagement and explore how the right strategy can hook listeners and turn them into course customers.
Even if you’re not a podcaster, you won't want to miss Kevin's key insights on using strategic calls to action to guide listeners through different sales processes.
So get ready to ascend Kevin's "podcast ladder," and tune in to this masterclass as a launchpad for your online course success!
Watch the full episode on YouTube: https://youtu.be/I1L2fIvg3DE
👉 Grow the Show Live Summit (April 1st - 5th): https://www.growtheshowlive.com/jacques
Grow the Show Website: https://growtheshow.com/
Grow the Show Podcast (Episode 4) - Apple Podcast Link: https://podcasts.apple.com/au/podcast/04-how-to-hook-your-podcast-listeners-in-the-first-5-minutes/id1534942246?i=1000496218340
Grow the Show Podcast (Episode 4) - Spotify Link: https://open.spotify.com/episode/16KHPs6RwIl5jjitfPM0L6?si=8b1dae83d5fa4d61
Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/
Apply for Coaching: https://www.theonlinecourseguy.com/coaching
Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop
Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
Instagram: https://www.instagram.com/theonlinecourseguy/
Threads: https://www.threads.net/@theonlinecourseguy
X: https://twitter.com/onlinecourseguy

Mar 19, 2024 • 40min
221: How She Earns $10k+ Per Month With a Super Tiny Email List (Featuring Aiko Hemingway)
Aiko Hemingway, an English pronunciation coach for Japanese executives, shares her remarkable journey to building a six-figure online course business with a tiny email list. She emphasizes the importance of niche marketing and reveals how strategic targeting has driven her success. Aiko discusses her transition from one-on-one coaching to automated courses, effective use of YouTube, and evergreen webinars. She also opens up about preparing for her TEDx talk, demonstrating how personal storytelling can overcome language barriers. Her insights offer actionable strategies for maximizing income with a small audience.

Mar 5, 2024 • 52min
220: A 4 Part Framework for AI for Course Creators (Featuring Bryan McAnulty)
Discover the futuristic world of AI for course creators with a 4 Part Framework by Bryan McAnulty. From AI chatbots to personalized coaching at scale, learn how to revolutionize your online courses. Explore custom GPT models, AI integration in Heights Platform, and the potential impact of AI on future content creation. Don't miss out on harnessing the power of AI for your digital assistant strategy.

Feb 22, 2024 • 4min
What 7-figure course creators are doing that you're not (new free training)
oc.show/workshop

Feb 20, 2024 • 51min
219: 6 Million Courses Sold (Featuring John Bura)
Special guest John Bura shares his journey of selling 6 million courses and his strategies for course creation and marketing. He discusses transitioning from Udemy to his own website, developing a custom LMS, and building a team. Insights on balancing work, family, and entrepreneurship, revenue strategies, and predicting future trends in online course platforms.

Feb 6, 2024 • 1h 6min
218: A Beginner’s Story: Started 2 Months Ago - Her Incredible Success (Featuring Kate McKenzie)
In this episode, we hear from Kate McKenzie, a professional photographer who embarked on her online course creation journey just two months ago.
We’ll dive into Kate's incredible success so far, from a booming Instagram following to creating an online course for parents interested in baby photography.
Discover the challenges Kate encountered, her experiments with Instagram growth, her experiences with pilot courses, and her valuable insights on pricing, accountability, and course curriculum.
If you're looking for inspiration and practical advice as a beginner course creator, Kate's story is sure to resonate and motivate. So, buckle up as we explore Kate McKenzie's remarkable story!
Watch the full episode on YouTube: https://youtu.be/FMG3mwnLv1M
Kate's website: https://www.diybabyphoto.com/
Amy’s Fraughton (life coach): https://www.amyfraughtoncoaching.com/
Kate’s Instagram: @diy_baby_photography
Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/
Apply for Coaching: https://www.theonlinecourseguy.com/coaching
Watch the Free Workshop: https://ocformula.com/
Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
Instagram: https://www.instagram.com/theonlinecourseguy/
Threads: https://www.threads.net/@theonlinecourseguy
X: https://twitter.com/onlinecourseguy

Jan 23, 2024 • 1h 1min
217: Use a 5 Day Challenge Funnel to 10x Your Sales! (Featuring Michael Tucker)
In this episode, we welcome our guest Michael Tucker, and dive into the exciting world of 5-day challenge funnels and how they can revolutionize online course sales.
Michael shares his proven 5-day teaching model for virtual events, outlining the structure from storytelling to offer presentations and discussing its potential for high-ticket products. We explore our own successes and failures in course creation and marketing, revealing invaluable insights for course creators and online coaches.
Join us as we uncover the power of strategic partnerships, the importance of thinking 10x, and the practical tools and strategies to implement challenge funnels in your own business!
Watch the full episode on YouTube: https://youtu.be/2d6JpoBhMFk
Find Michael on: https://thefunnelpros.com/https://www.virtualstagesecrets.com/
Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/
Apply for Coaching: https://www.theonlinecourseguy.com/coaching
Watch the Free Workshop: https://ocformula.com/
Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
Instagram: https://www.instagram.com/theonlinecourseguy/
Threads: https://www.threads.net/@theonlinecourseguy
X: https://twitter.com/onlinecourseguy

Jan 9, 2024 • 37min
216: Community 101: The Founder of Circle Joins the Show (Featuring Andy Guttormsen)
In today's episode, we are joined by special guest, Andy Guttormsen, one of the co-founders of Circle, a leading community platform.
We explore the key elements of building and maintaining successful online communities. We discuss the importance of the onboarding processes, the shift in the popularity of recurring revenue models, and the integration of community features within course platforms.
With insights into the evolving landscape of online communities and practical advice for engaging and retaining members, this episode is a must-listen for anyone looking to elevate their online course business through the power of community.
Watch the full episode on YouTube: https://youtu.be/JiMPjTtHyEM
Today’s sponsor is BonjoroGet 20% off for life: https://bonjoro.com/ocg
Circle: https://circle.so/
Circle Community: https://community.circle.so/home
Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/
Apply for Coaching: https://www.theonlinecourseguy.com/coaching
Watch the Free Workshop: https://ocformula.com/
Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
Instagram: https://www.instagram.com/theonlinecourseguy/
Threads: https://www.threads.net/@theonlinecourseguy
X: https://twitter.com/onlinecourseguy