
The Online Course Show
The Online Course Show is all about exchanging knowledge and helping course creators succeed. I LOVE going straight to the source and hearing people’s firsthand knowledge about what has worked for their business. And it’s always great to share my own observations and bounce ideas off other people in the same entrepreneurial space.
There is something for everyone on the show. Funnel hacking, high level strategy, nitty gritty processes, book reviews, productivity tips… the list goes on.
My guests and our discussions run the gamut: we leave no niche uncovered and no online course topic unexplored!
Maybe you’re just starting to think about creating an online course. Or maybe you’re 15 years in with a flourishing membership and millions of YouTube views. No matter where you are in your journey, The Online Course Show is the best way to stay current on online course trends and learn from successful course creators.
Latest episodes

Dec 26, 2023 • 52min
215: Adding a Book Into a Successful Course Business (Featuring Tim Topham)
In this episode, our guest is Tim Topham, an experienced entrepreneur with a thriving membership-based business.
Tim discusses his recent venture into writing a book and reveals how it has become an integral part of his successful course business strategy.
From effective conversion techniques to the strategic use of a book as a marketing tool, Tim shares valuable insights that will resonate with our audience of online course creators and entrepreneurs.
Join us as we explore the transformative power of adding a book into a successful course business with Tim Topham.
Top Music: https://topmusic.co/
No Book Beginners: https://topmusic.co/no-book-beginners-by-tim-topham/
Cardiofit: https://cardiofit.app/
Episode 69 with Tim: https://www.theonlinecourseguy.com/podcasts/the-online-course-show/episodes/2147640290
Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/
Apply for Coaching: https://www.theonlinecourseguy.com/coaching
Watch the Free Workshop: https://ocformula.com/
Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/
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Dec 12, 2023 • 1h 1min
214: Making More Money by REMOVING 18 Courses & Focusing on 1 (Featuring Michael Kilkelly)
In this episode, Jacques is joined by Michael Kilkelly, who shares his journey of streamlining his online course offerings to make more money by focusing on one core product.
They discuss Michael's background in architecture and engineering, his brand ArchSmarter, and the challenges he faced in building and scaling his online course business.
From refining his brand's messaging to leveraging different tech platforms, Michael provides valuable insights for course creators. Tune in to discover how he transitioned from 18 courses to a streamlined subscription-based model that's driving success. Don't miss out on actionable tips, real-life experiences, and the latest in the online course industry!
ArchSmarter Website: http://www.archsmarter.com
Sign up for Jacques' Journal: https://www.theonlinecourseguy.com
Apply for Coaching: https://www.theonlinecourseguy.com/coaching
Free Kajabi Course + 1 month Trial: http://everyclickkajabi.com/
Instagram: https://www.instagram.com/theonlinecourseguy/
Threads: https://www.threads.net/@theonlinecourseguy
X: https://twitter.com/onlinecourseguy

4 snips
Nov 28, 2023 • 1h 10min
213: Jeff Walker | $1 BILLION in Course Sales From THIS Launch Formula
Jeff Walker, creator of the renowned Product Launch Formula, shares the incredible story of generating $1 billion in course sales. From integrating webinars to building trust, Jeff reveals invaluable insights for successful online course creators. They discuss the enduring effectiveness of the Product Launch Formula and the importance of creating urgency and scarcity in offers. Packed with practical advice and inspiration, this episode is a must-listen for course business owners.

Nov 13, 2023 • 51min
212: 6 Figure Launches Selling Graphic Design Courses (Featuring Teela Cunningham)
In this episode, we are joined by Teela Cunningham, the creative mind behind every-tuesday.com, as we unpack her journey to six-figure launches selling Graphic Design courses.
Teela reveals her journey with YouTube as her primary traffic source, her strategic approach to content creation, and the evolution of her business from selling digital products to launching wildly successful online courses.
From conquering the launch roller coaster to achieving financial stability, Teela shares insights, lessons, and strategies that have led to her incredible business success.
Join us as we uncover the secrets behind Teela's stellar course creation process and learn from her invaluable experiences in the world of online courses.

Oct 31, 2023 • 1h 3min
211: $17k/mo Selling Courses While Working Full-Time at Amazon (Featuring Jasmine Katatikarn)
In this episode, we have a special guest, Jasmine Katatikarn, who is here to share her incredible journey of selling courses while working full-time at Amazon. Jasmine launched a unique online and in-person animation program for after-school kids, based on her own academy. She identified a lack of diversity in the animation industry and sought to address it by extending her education pipeline to younger generations. Jasmine shares her experience of conducting research, finding interest in her program, and using various tools to automate and improve customer experience. She also offers valuable insights into the mindset of selling, the importance of support systems, and the impact of personal networks. Stay tuned as Jasmine dives into her journey of running a successful online course business while balancing a full-time job. Let's get started and learn from her inspiring story!

Oct 17, 2023 • 1h 4min
210: The YouTube Playbook for Course Creators (Featuring Tim Schmoyer)
Tim Schmoyer, founder of Video Creators, shares his strategies for turning your audience into a thriving community. They discuss the three key buckets of community, discoverable, and sales, and the importance of embracing interruptions. Learn about leveraging YouTube Shorts, scaling coaching programs, and creating engaging content. Explore the journey of Video Creators and the impact of combining technology, online material, and human coaches. Gain valuable insights and actionable tips for success on YouTube and creating a thriving community around your courses.

Sep 19, 2023 • 33min
209: ENCORE: If I Were Starting an Online Course Business in 2023, Here's Exactly What I Would Do
The podcast discusses the steps to start an online course business, the importance of marketing and compelling offers, the impact of online courses on life, the origins and income sources of the podcast, audience building on platforms like Instagram and YouTube, equipment needed for an online course business, the introduction of the Genesis courses program, and the initial sales and confidence boost of launching an online course.

Sep 5, 2023 • 1h 23min
208: $20k/mo Teaching Army Soldiers to Get Promoted (Featuring Steven Foust)
In today's episode, we have a special guest, Steven Foust, who has found success in teaching non-commissioned officers (NCOs) in the Army to get promoted. Steven has developed a membership program that not only provides valuable resources and training to NCOs but also manages to be efficient and low maintenance. As your host, I'll also be sharing my own experiences with online courses and the tools that have helped me along the way. Get ready to learn from Steven's expertise and discover new strategies for creating and managing your online course. Let's jump right in!

Aug 22, 2023 • 2h 19min
207: How to SELL Your Course Business for 8 Figures (A Real World Case Study)
In this episode, we have a special guest, Jason Dion, joining us to discuss the intricacies of selling a business and the art of building a scalable online course.
Jason shares his expertise on determining the value of a business, negotiating the sale, and the importance of cultural fit when choosing a buyer. He walks us through his personal experience of selling his own company, revealing the considerations and challenges he faced along the way.
We also explore the dynamic e-learning market, discussing the rise of on-demand versus instructor-led learning and the impact of AI in content creation. Jason delves into the benefits and limitations of his own business model, offering insights on multiple product offerings and their impact on customer retention.
But that's not all! Jason takes us on a deep dive into the world of certifications with his new venture, Accolade. He reveals his plans to create internationally recognized certifications and the steps he's taking to position his brand as a leading certification provider.
Whether you're an online course creator, an aspiring entrepreneur, or simply intrigued by the ever-evolving world of e-learning, this episode is packed with valuable insights and actionable strategies.
So tune in to The Online Course Show as we bring you another engaging episode featuring Jason Dion. Get ready to take your knowledge and business to the next level!

Aug 8, 2023 • 1h 2min
206: $10M Generated Over the Last 3 Years as a Brazilian Mentor (featuring Victor Damasio)
In today's episode we have a very special guest joining us. Victor is a true trailblazer in the Portuguese-speaking online course industry, known for his successful programs and impactful mentorship. With a background in music and a passion for helping others, Victor has become a trusted figure in the digital marketing space. In this interview, he shares his journey to success, including valuable insights and strategies he learned from industry giants like Jay Abraham and Brendan Bouchard. Get ready to be inspired by Victor's transformational message and his authentic approach to helping entrepreneurs.