The Online Course Show

In today's episode, we have a special guest, Steven Foust, who has found success in teaching non-commissioned officers (NCOs) in the Army to get promoted. Steven has developed a membership program that not only provides valuable resources and training to NCOs but also manages to be efficient and low maintenance. As your host, I'll also be sharing my own experiences with online courses and the tools that have helped me along the way. Get ready to learn from Steven's expertise and discover new strategies for creating and managing your online course. Let's jump right in!

In this episode, we have a special guest, Jason Dion, joining us to discuss the intricacies of selling a business and the art of building a scalable online course. Jason shares his expertise on determining the value of a business, negotiating the sale, and the importance of cultural fit when choosing a buyer. He walks us through his personal experience of selling his own company, revealing the considerations and challenges he faced along the way. We also explore the dynamic e-learning market, discussing the rise of on-demand versus instructor-led learning and the impact of AI in content creation. Jason delves into the benefits and limitations of his own business model, offering insights on multiple product offerings and their impact on customer retention. But that's not all! Jason takes us on a deep dive into the world of certifications with his new venture, Accolade. He reveals his plans to create internationally recognized certifications and the steps he's taking to position his brand as a leading certification provider. Whether you're an online course creator, an aspiring entrepreneur, or simply intrigued by the ever-evolving world of e-learning, this episode is packed with valuable insights and actionable strategies. So tune in to The Online Course Show as we bring you another engaging episode featuring Jason Dion. Get ready to take your knowledge and business to the next level!

In today's episode we have a very special guest joining us. Victor is a true trailblazer in the Portuguese-speaking online course industry, known for his successful programs and impactful mentorship. With a background in music and a passion for helping others, Victor has become a trusted figure in the digital marketing space. In this interview, he shares his journey to success, including valuable insights and strategies he learned from industry giants like Jay Abraham and Brendan Bouchard. Get ready to be inspired by Victor's transformational message and his authentic approach to helping entrepreneurs.

On this episode of The Online Course Show, our guest Lauren Bateman discusses the power of long-form content and how it resonates with her audience of older adults who prefer a slower pace. While she recognizes the need for short-form content, she prioritizes creating in-depth videos that allow her to build relationships and sell her courses more effectively. She shares that personal touches, such as clothing choices and background items, can help create connections and attract engagement. In terms of her courses, Lauren offers a variety of options for guitar learning, including the seven-level guitar system priced at $297, mini-courses on topics like fingerpicking and power chords, and genre-specific courses like blues. She also discusses the importance of using a CRM system to track customers and target promotions based on their course ownership, allowing for more specific and targeted marketing strategies as the number of courses increases. When it comes to gaining visibility for her videos, Lauren focuses on SEO and YouTube search. She pays attention to thumbnails and titles to attract clicks, conducts research on YouTube trends and competitors, and customizes her content to fit her ideal audience's needs, such as recommending products for people with arthritis. She also emphasizes the importance of promoting videos through her mailing list to generate traffic and increase the chances of YouTube recommending her content to potential viewers. In terms of monetization, Lauren mentions her affiliate deals with companies like Vidami Pedal and Zager Guitars, where she offers discount codes and receives a commission from purchase made by her students. She emphasizes that she only works with three companies that have left a good impression on her. Lauren discusses her course platform, Kajabi, and the various offers and revenue opportunities within her sales funnel. She also shares her experience with building and managing a thriving Facebook community, which eventually transitioned to using Kajabi's community feature for better management. The community offers activities like live sessions, Q&A sessions, and song circles, and is now available for a monthly or yearly fee. Throughout the episode, Lauren reflects on her journey and lessons learned. She shares that failure is common when launching new products, but also highlights the impact of videos without a call to action, which gained millions of views and led to increased course sales. She encourages viewers to find their own path and emphasizes the importance of showing authenticity and personality in their content. To wrap up, Lauren recognizes her growth in including calls to action and sales scripts in her videos, and the recent success she's experienced with a video that gained over a million views and led to an increase in course sales. She uses her content to drive people to either a course or a free lead magnet, such as a Christmas-themed video that offered a free PDF of simple Christmas songs in exchange for an email address, leading to the promotion of a Christmas course. She also offers a free crash course as a preview to motivate potential customers to make a bigger purchase. Tune in to this episode of The Online Course Show to hear more insights from Lauren Bateman on sponsorship, content creation, course offerings, and monetization strategies for online courses in the guitar niche.

On this episode of The Online Course Show, host Jacques Hopkins welcomes Kyler Nixon from Kyler Creative, a marketing agency that helps course creators increase sales. Kyler shares his insights on pricing psychology and common mistakes made by course creators, such as overpricing courses or lacking an understanding of competitor pricing. He emphasizes the importance of sustainable marketing systems like blogging and email marketing, and offers strategies for gathering email addresses and launching successful courses. Kyler also discusses the possibility of expanding course offerings through group coaching or additional courses. The episode dives into the process of creating courses, breaking it down into four phases for maximum success. The importance of building a big audience, offering free content, and monetizing through mid-ticket priced courses is also explored. This episode also includes a rundown of the top three most listened to episodes of The Online Course Show, and a shout-out to Kajabi as an all-in-one platform for online course businesses. The episode concludes with a discussion about using AI writing assistants like Jasper or chat GPT, the value of blogs for businesses, and the role of SEO in driving traffic to course websites. Tune in to gain valuable insights from Kyler Nixon and discover effective strategies to enhance your online course business!

Cory Huff, founder of theabundantartist.com, helps artists monetize their art. He shares his journey from a marketing job to creating The Abundant Artist and the struggle of leaving his day job. The podcast also covers the evolution of the online course business, staying up-to-date with trends, taxes, hiring struggles, and staying relevant by connecting with customers.

In this podcast, Jacques Hopkins interviews email deliverability expert Kay Peacey. They discuss how to improve email deliverability, housekeeping best practices for email lists, and more. Kay offers great advice on improving email deliverability immediately and dispels common misconceptions. The guest also talks about her membership model for ActiveCampaign users and introduces Bonjouro, a personalized video messaging software.

Dr. Rachel Gainsbrugh, a healthcare professional, shares her journey of making $1 million in course sales in just 2 years by selling online courses on short-term property rentals. They discuss validating ideas, market research, and offering high-value services. Rachel shares her journey of burnout in healthcare to successful real estate investing and coaching. Jacques and Rachel explore course offerings, lead magnets, and common mistakes to avoid. They emphasize the importance of pre-marketing and targeting a specific audience. They also discuss software tools for business and finding success in a niche market.

In this episode, we explore the world of online courses and communities with Pat Flynn, from "Smart Passive Income". Pat is a seasoned entrepreneur who has learned from his experiences in building online courses that offer accountability and commitment to help people achieve specific results, quickly. Pat shares his journey of developing a community-powered course to solve scalability issues and increase engagement, all while building relationships with each other. Key Takeaways: - The importance of creating a sustainable channel that keeps subscribers engaged. - The success of personalized, cohort-based courses for students. - Combining cohort-based and online courses to create scalable, personalized learning experiences. - The value of understanding team members' Enneagram types to improve communication and foster collaboration. - Creating videos that appeal to the audience, rather than just aiming to satisfy the algorithm. - The value of integrating the community's value into online courses to increase engagement and promote completion rates. - The success of online courses in scaling teaching to help multiple people achieve their desired results.  Key Moments:  - Pat shares his experience in developing online courses and communities. - How personalized courses and Enneagram personality and preferences helped improve the way the team works together. - The importance of creating videos that appeal to the audience to capture their attention and increase engagement. - Understanding community values and integrating them into online courses to create better learning experiences. - The impact of sustainable online courses on scaling and achieving specific results to solve problems. Conclusion: Building sustainable online courses and communities that serve is crucial in this digital age. Pat Flynn’s experience in developing personalized, cohort-based courses and Community Powered courses highlight the importance of engaging subscribers and promoting completion rates. Intertwining the community’s values into courses has helped create a better learning experience and increased engagement. These insights help entrepreneurs to create scalable and effective courses that achieve tangible results to solve problems.

John Ainsworth from https://datadrivenmarketing.co/ joins us today to talk about how to 2x to 5x your course sales, with the same course and the same traffic. This is all about how to optimize your funnel and offers!   KAJABI offer: Get 30 days free + Jacques' step-by-step course "Every Click Kajabi" head to http://everyclickkajabi.com/