The Online Course Show
223: $30K/mo In Less Than A Year Teaching Bookkeeping (Featuring Susan Osborne)
Apr 16, 2024
Susan Osborne, a successful entrepreneur, launched an online bookkeeping course, earning $30K monthly in under a year. She shares her savvy use of Facebook ads, starting with a budget-friendly boot camp that led to higher-priced courses. Overcoming imposter syndrome and managing pricing perceptions are discussed, alongside the importance of community support for students. Susan emphasizes the tech tools and strategies that enhance course creation, all while focusing on her mission to empower women entrepreneurs in the freelance bookkeeping space.
49:28
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Quick takeaways
- Susan Osborne successfully scaled her online bookkeeping course business to $30K monthly in under a year using effective Facebook ads.
- By focusing on supportive community engagement and personalized feedback, Susan's course fosters confidence and success among her students.
Deep dives
Susan's Rapid Success in Online Courses
Susan Osborne launched her online course business less than a year ago and now generates over $30,000 monthly. By packaging her bookkeeping expertise into a course aimed at primarily women seeking freelance opportunities, she achieved robust sales from day one. Utilizing Facebook ads as her primary traffic source, she started with a modest daily budget, quickly realizing profitability through strategic marketing. This approach allowed her to convert initial sales into a successful business model while maintaining a flexible work schedule.
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