223: $30K/mo In Less Than A Year Teaching Bookkeeping (Featuring Susan Osborne)
Apr 16, 2024
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Susan Osborne, a successful entrepreneur, launched an online bookkeeping course, earning $30K monthly in under a year. She shares her savvy use of Facebook ads, starting with a budget-friendly boot camp that led to higher-priced courses. Overcoming imposter syndrome and managing pricing perceptions are discussed, alongside the importance of community support for students. Susan emphasizes the tech tools and strategies that enhance course creation, all while focusing on her mission to empower women entrepreneurs in the freelance bookkeeping space.
Susan Osborne successfully scaled her online bookkeeping course business to $30K monthly in under a year using effective Facebook ads.
By focusing on supportive community engagement and personalized feedback, Susan's course fosters confidence and success among her students.
Deep dives
Susan's Rapid Success in Online Courses
Susan Osborne launched her online course business less than a year ago and now generates over $30,000 monthly. By packaging her bookkeeping expertise into a course aimed at primarily women seeking freelance opportunities, she achieved robust sales from day one. Utilizing Facebook ads as her primary traffic source, she started with a modest daily budget, quickly realizing profitability through strategic marketing. This approach allowed her to convert initial sales into a successful business model while maintaining a flexible work schedule.
Effective Marketing Strategies
Facebook ads play a crucial role in driving traffic to Susan's courses, particularly her low-ticket bootcamp priced initially at $37. Following a structured approach taught in a specialized course, she focused on targeting interests rather than job titles to attract potential students. Engaging with a small initial ad budget, Susan’s ads not only covered expenses but also led to immediate sales, validating her marketing strategy. This success demonstrates the effectiveness of testing and optimizing ad campaigns for a profitable online course business.
Student Success and Community Building
Susan’s course not only equips students with bookkeeping skills but also fosters a supportive community. She emphasizes customer support through personalized feedback, which has significantly bolstered students' confidence in applying their new skills. Success stories from students attribute their newfound confidence to Susan's guidance, illustrating the value of responsive mentorship in online education. This supportive approach underlines the importance of community and individual engagement in enhancing the learning experience.
Future Aspirations and Continuous Growth
Looking ahead, Susan aims to expand her reach, aspiring to help 10,000 women gain financial independence through bookkeeping. She recognizes the potential of automated systems and is exploring strategies such as affiliate programs and enhanced social media engagement to drive growth. While currently managing her business solo, she’s open to seeking help to scale her operations effectively. Her journey underscores the importance of setting clear goals and leveraging multiple marketing channels for sustained business development.
Today, we have the pleasure of diving into the remarkable story of Susan Osborne, who skyrocketed her online bookkeeping course business to an astonishing $30K per month in less than a year.
Susan teaches the art of freelance bookkeeping from the comfort of home, primarily to women entrepreneurs, and has conquered the world of online courses and savvy marketing.
As we unpack Susan's journey, you'll learn about her strategic use of Facebook ads, starting with a budget-friendly boot camp and clever upselling to more comprehensive courses.
Susan talks candidly about overcoming imposter syndrome, the psychological hurdles of pricing, and give some actionable advice to course creators just starting out.
So tune in, take notes, and let's discover how Susan transformed her expertise into a thriving digital academy, one ledger at a time.