The Online Course Show cover image

223: $30K/mo In Less Than A Year Teaching Bookkeeping (Featuring Susan Osborne)

The Online Course Show

CHAPTER

Navigating Price Perception in Education

This chapter explores the complexities of pricing educational programs, particularly a $597 course, and the psychological barriers associated with charging higher prices. The speakers share personal experiences and strategies for effectively communicating value to students, highlighting how pricing adjustments can enhance perceived value and influence sales outcomes.

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