The Online Course Show
221: How She Earns $10k+ Per Month With a Super Tiny Email List (Featuring Aiko Hemingway)
Mar 19, 2024
Aiko Hemingway, an English pronunciation coach for Japanese executives, shares her remarkable journey to building a six-figure online course business with a tiny email list. She emphasizes the importance of niche marketing and reveals how strategic targeting has driven her success. Aiko discusses her transition from one-on-one coaching to automated courses, effective use of YouTube, and evergreen webinars. She also opens up about preparing for her TEDx talk, demonstrating how personal storytelling can overcome language barriers. Her insights offer actionable strategies for maximizing income with a small audience.
39:58
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Quick takeaways
- Aiko Hemingway's success illustrates that targeted niche marketing, rather than a large audience, can yield significant income in online courses.
- Utilizing automated sales strategies like evergreen webinars enables high conversion rates and effective audience engagement, even with a small email list.
Deep dives
Success with a Small Following
Aiko Hemingway demonstrates the potential to succeed in the online course market with a surprisingly small audience. Despite having only 330 people on her email list and approximately 3,000 YouTube subscribers, she consistently earns six figures annually from her digital products. This highlights that a successful online business does not necessarily require a massive following but can be achieved with effective targeting and engagement strategies. Aiko’s experience provides motivation for aspiring course creators who may feel discouraged by their limited audience size.
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