221: How She Earns $10k+ Per Month With a Super Tiny Email List (Featuring Aiko Hemingway)
Mar 19, 2024
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Aiko Hemingway, an English pronunciation coach for Japanese executives, shares her remarkable journey to building a six-figure online course business with a tiny email list. She emphasizes the importance of niche marketing and reveals how strategic targeting has driven her success. Aiko discusses her transition from one-on-one coaching to automated courses, effective use of YouTube, and evergreen webinars. She also opens up about preparing for her TEDx talk, demonstrating how personal storytelling can overcome language barriers. Her insights offer actionable strategies for maximizing income with a small audience.
Aiko Hemingway's success illustrates that targeted niche marketing, rather than a large audience, can yield significant income in online courses.
Utilizing automated sales strategies like evergreen webinars enables high conversion rates and effective audience engagement, even with a small email list.
Deep dives
Success with a Small Following
Aiko Hemingway demonstrates the potential to succeed in the online course market with a surprisingly small audience. Despite having only 330 people on her email list and approximately 3,000 YouTube subscribers, she consistently earns six figures annually from her digital products. This highlights that a successful online business does not necessarily require a massive following but can be achieved with effective targeting and engagement strategies. Aiko’s experience provides motivation for aspiring course creators who may feel discouraged by their limited audience size.
Niche Targeting and Pricing Strategy
Aiko has carved out a unique niche as an English pronunciation coach for Japanese-speaking executives, which has significantly influenced her business model. Initially broad in her teaching approach, she refined her focus to pronunciation and began charging higher rates, moving from $20 to $1,000 per session. This shift not only attracted more committed clients but also enhanced the perceived value of her services. Her experience illustrates the importance of niche targeting and premium pricing in maximizing revenue and client engagement.
Funnel Effectiveness and Engagement
Leveraging an effective sales funnel has been critical to Aiko's high conversion rates and income stability. She successfully utilizes evergreen webinars and email sequences to nurture leads, boasting a remarkable 30% conversion rate despite a small email list. By consistently cleaning her list and focusing on engagement, she ensures that her emails resonate with her audience, which fosters high open and click rates. Aiko's strategy underscores the significance of maintaining a streamlined and engaged audience to drive sales effectively.
Today, we have the incredible story of Aiko Hemingway. Despite having what many would consider a super tiny email list, her strategic steps have led her to earn over $10K a month. Aiko has brilliantly leveraged her influence to build a successful and profitable business.
Aiko shares her journey from Udemy to her decision to focus exclusively on a niche market of Japanese executives looking to improve their English pronunciation, and how this precision targeting has been a game-changer for her business.
Aiko doesn't keep her strategies a secret – she's here to detail how she's made a significant impact with a minimal subscriber base both on her email list and YouTube channel. You'll learn about her transition from one-on-one coaching to automated courses, her use of evergreen webinars, and the rigorous process she undertook to give a successful TEDx talk.
If you're looking to learn how to maximize your earnings with high conversion rates without needing a massive following, this episode is filled with actionable insights. And for those of you seeking to take your online course business to the next level, don’t forget to check out our free training at oc.show/workshop. Let's dive in with Aiko Hemingway and discover the secret to her remarkable success.