Special guest John Bura shares his journey of selling 6 million courses and his strategies for course creation and marketing. He discusses transitioning from Udemy to his own website, developing a custom LMS, and building a team. Insights on balancing work, family, and entrepreneurship, revenue strategies, and predicting future trends in online course platforms.
Continuous innovation is crucial in the online course industry, especially in the tech sector, to stay relevant and successful.
Utilizing platforms like YouTube to create high-quality tutorial videos can effectively promote and sell online courses.
Diversification of sales channels, such as utilizing own website alongside platforms like Udemy, offers expanded reach and revenue opportunities.
Deep dives
The importance of continuously creating courses and innovating in the tech space
John Burra emphasizes the need to constantly create and innovate in the online course business, especially in the tech industry. He credits his success in selling over six million courses to his ability to keep up with new technologies and market trends.
The effectiveness of using YouTube for driving course sales
John Burra discusses how YouTube has been a valuable platform for promoting and selling his courses. He recommends creating high-quality tutorial videos that provide value to viewers and serve as previews for the full courses.
The benefits of diversifying beyond Udemy
John Burra explains that while Udemy was a significant part of his success, he found it important to diversify and sell courses on his own website as well. By offering bundles, subscriptions, and various price points, he expanded his reach and revenue beyond Udemy's platform.
Lessons learned from failure and the importance of continuous improvement
John Burra reflects on past failures and the valuable lessons they provided. He emphasizes the need to analyze and improve processes, react to market trends, and make courses more engaging and relevant for potential customers.
The potential changes in the Udemy marketplace
John Burra shares his perspective that the Udemy marketplace may transition towards a subscription model, potentially eliminating the option for ala carte purchases. He believes this could lead to the complete phasing out of the marketplace, focusing solely on subscriptions and personalized content offerings.
Today, I'm thrilled to introduce our special guest, John Bura. John is an entrepreneurial powerhouse who has sold an incredible 6 million courses. With experience that spans over a decade in the online course space, he's here to share his extraordinary journey from his early days on Udemy to now running a course empire from his own website.
John will reveal how he leverages platforms like Udemy and YouTube to market his tech-focused courses—from web development to blockchain—and how he's managed to keep his courses relevant in an industry that's constantly changing.
We'll learn about his transition from being a solo instructor to leading a team of up to 30 employees. We'll delve into the complex process of developing his custom LMS, Course Pro AI, and the challenges and freedoms that come with building your own system to host and manage courses.
Whether you're just starting out or you're a seasoned course creator, John's advice on innovation, persistence, and quality will surely inspire!