The Online Course Show

219: 6 Million Courses Sold (Featuring John Bura)

Feb 20, 2024

Special guest John Bura shares his journey of selling 6 million courses and his strategies for course creation and marketing. He discusses transitioning from Udemy to his own website, developing a custom LMS, and building a team. Insights on balancing work, family, and entrepreneurship, revenue strategies, and predicting future trends in online course platforms.

50:43

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Episode guests

John Bura

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Episode notes

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Quick takeaways

Continuous innovation is crucial in the online course industry, especially in the tech sector, to stay relevant and successful.

Utilizing platforms like YouTube to create high-quality tutorial videos can effectively promote and sell online courses.

Diversification of sales channels, such as utilizing own website alongside platforms like Udemy, offers expanded reach and revenue opportunities.

Deep dives

The importance of continuously creating courses and innovating in the tech space

John Burra emphasizes the need to constantly create and innovate in the online course business, especially in the tech industry. He credits his success in selling over six million courses to his ability to keep up with new technologies and market trends.

Introduction

2min

Journey of Online Course Creation and Business Scaling

13min

Diversifying Course Sales and Challenges of Transitioning Platforms

18min

Building a Company without Personal Branding for Business Growth

2min

Strategies for Project Analysis, Content Improvement, and Team Management

4min

Balancing Work, Family, and Entrepreneurship

1min

Navigating Revenue Strategies and Course Sales in the Online Marketplace

8min

Encouraging perseverance in course creation and sales

2min

Today, I'm thrilled to introduce our special guest, John Bura. John is an entrepreneurial powerhouse who has sold an incredible 6 million courses. With experience that spans over a decade in the online course space, he's here to share his extraordinary journey from his early days on Udemy to now running a course empire from his own website.

John will reveal how he leverages platforms like Udemy and YouTube to market his tech-focused courses—from web development to blockchain—and how he's managed to keep his courses relevant in an industry that's constantly changing.

We'll learn about his transition from being a solo instructor to leading a team of up to 30 employees. We'll delve into the complex process of developing his custom LMS, Course Pro AI, and the challenges and freedoms that come with building your own system to host and manage courses.

Whether you're just starting out or you're a seasoned course creator, John's advice on innovation, persistence, and quality will surely inspire!

Watch the full episode on YouTube: https://youtu.be/UG0NfaLmoig

John’s website: https://mammothinteractive.com/

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