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The Online Course Show
229: 6-Figures Teaching Asian Parents Not to Hit Their Kids (Featuring Kelly Tay)
Jul 9, 2024
In this engaging conversation, Kelly Tay, Founder of Juicy Parenting, shares her journey of helping Asian parents embrace respectful parenting methods. She discusses the shift from traditional punitive discipline to understanding and communication. Kelly reveals how she scaled her membership program to six figures and built a thriving community with impressive retention rates. She also dives into her social media strategies, the challenges of live coaching, and the importance of genuine connections in both parenting and business.
01:04:06
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Quick takeaways
- Kelly Tay successfully transitioned Asian parents from punitive methods to respectful parenting through culturally tailored, evidence-based strategies and community support.
- Her innovative membership model boasts over 300 active members with a 95% retention rate, highlighting the effectiveness of niche-focused content for sustaining engagement.
Deep dives
Building a Successful Membership Model
The podcast highlights the success of a parenting membership model, emphasizing that the model can thrive with focused niche content. The guest, Kelly Tay, manages to attract over 300 active members who pay a monthly fee while keeping the churn rate low. Her approach includes offering valuable resources and community support, which fosters loyalty among the members. This model showcases the potential of recurring revenue through memberships, distinguishing it from traditional courses.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode