246: Creating a Certification Program to Grow Your Business (Featuring Sahara Rose De Vore)
Jan 23, 2025
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In this engaging discussion, Sahara Rose De Vore, founder of the Travel Coach Network, shares her remarkable journey from course creator to leading a global certification program for travel coaches. She reveals how certifications enhance credibility and attract dedicated learners. Sahara also dives into the challenges of her first course launch, strategies for leveraging social media for visibility, and the importance of community in evolving industries. Her insights are invaluable for anyone looking to take their online courses to the next level.
Transforming an online course into an accredited certification program significantly enhances market credibility and attracts more dedicated students.
Building a supportive community and offering valuable resources are essential strategies for effectively nurturing potential clients in a competitive landscape.
Deep dives
Transforming Courses into Certification Programs
Offering certifications can elevate a course business by adding credibility and attracting more serious students. Sahara Rose DeVore created the Travel Coach Network, turning her travel coaching course into an accredited certification program. This transformation allows her and her members to position themselves as authorities in the travel coaching field, catering to an emerging market interested in transformative travel experiences. By incorporating a certification, course creators can establish trust and differentiate themselves in a competitive landscape.
The Role of Travel Coaches
Travel coaches assist clients in setting intentions for their trips and making informed travel decisions, moving beyond traditional travel agent roles. This emerging profession focuses on the emotional and psychological benefits of travel, helping individuals use travel as a medium for healing, self-discovery, and personal growth. Coaches can cater to diverse niches, ranging from wellness travel to corporate travel support. As this field grows, travel coaching becomes a viable career for those passionate about the transformative power of travel.
Nurturing Leads and Building Community
Effective lead generation and nurturing are crucial for converting potential clients into paying customers. Sahara emphasizes the importance of providing value through lead magnets, such as guides and webinars, to engage with her audience. Building a community, particularly through platforms like Facebook groups, allows for connections and support among aspiring travel coaches. By fostering relationships and offering educational resources, potential clients can feel more confident in their decision to enroll in certification programs.
The Importance of Accreditation
Accreditation provides an essential credibility marker for certification programs, attracting clients who seek validated qualifications. Sahara chose to seek accreditation with the International Coach Federation, recognizing it as a respected standard in the coaching industry. This decision has proven beneficial for both the program's reputation and its members, who can leverage the certification in their own coaching practices. For course creators, considering accreditation can bolster their offerings and enhance the perceived value in the marketplace.
What if transforming your online course into a certification program could be the game-changer for your business?
In this episode, I sit down with Sahara Rose De Vore, the founder of the Travel Coach Network. Sahara shares her inspiring journey of evolving her online course into a globally recognized certification program. With insights into how certifications add credibility, attract serious students, and position you as an industry authority, this episode is a must-listen for course creators looking to scale their businesses.
From the challenges of her initial course launch to the strategic decisions that led her to accreditation through the International Coach Federation, Sahara offers a wealth of actionable advice. Whether you're curious about certifications, want to learn how to leverage PR, or are seeking tips on crafting the perfect lead magnet, this episode is packed with strategies to help you grow.