The Online Course Show 246: Creating a Certification Program to Grow Your Business (Featuring Sahara Rose De Vore)
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Jan 23, 2025 In this engaging discussion, Sahara Rose De Vore, founder of the Travel Coach Network, shares her remarkable journey from course creator to leading a global certification program for travel coaches. She reveals how certifications enhance credibility and attract dedicated learners. Sahara also dives into the challenges of her first course launch, strategies for leveraging social media for visibility, and the importance of community in evolving industries. Her insights are invaluable for anyone looking to take their online courses to the next level.
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Sahara's B2B Coaching
- Sahara Rose De Vore initially targeted businesses with wellness travel coaching.
- She helped companies address burnout among business travelers, focusing on the emotional and mental benefits of travel.
Initial Launch Challenges
- Sahara's initial course launch resulted in very few sales, despite following common advice.
- She had to re-evaluate her messaging and audience building strategy.
Pre-Launch Focus
- Focus on crafting clear messaging and building a warm audience before launching.
- Don't assume a perfectly built system will guarantee sales; connect with your audience.