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The Online Course Show

Latest episodes

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Dec 12, 2024 • 1h 13min

242: 6-Figures In Course Sales with Just 300 Subscribers (Featuring Dean Booty)

Today’s episode features special guest, Dean Booty. Dean’s entrepreneurial journey started with the launch of his self-storage podcast five years ago and a newsletter 18 months ago, spearheaded with no initial email list. Inspired by Sean Perry’s "Milk Road," Dean harnessed platforms like LinkedIn and his podcast to attract subscribers, amassing an impressive six-figure revenue with a modest email list of just 702 subscribers. We’ll dive into his strategies, including leveraging simple tools, starting a mastermind group, and managing a niche course. Dean shares how he integrates course sales to support his self-storage business while balancing family life, and how he combats self-doubt and imposter syndrome. We’ll also explore his marketing tactics, including his use of personal stories and testimonials, and discuss the potential for expanding his business and increasing sales. Tune in for an episode filled with insights on making the most of a small audience to achieve massive results. Watch the episode on YouTube: https://youtu.be/Z7OzrazRrVo Dean’s Website: https://mrselfstorage.com/ Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy  
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Dec 5, 2024 • 6min

241: How To Have a Killer LOGO For Your Brand

Crafting a killer logo doesn’t have to be daunting! Whether you're starting out or revamping your brand, discover practical tips and tools to design a logo that stands out. Episode Highlights: Why your logo matters—but not more than progress in your business. Key logo design principles: simplicity, audience alignment, flexibility, and memorability. Jacques’ experience with DIY logos and why outsourcing is the smarter move. A step-by-step guide to running a logo design contest on 48hourslogo.com. Watch on YouTube:  https://youtu.be/BY1gF-iQx4Q Jacques’ affiliate link for 48 Hours Logo: https://oc.show/logoSign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Free Skool Course and 14 day Trial: https://www.skool.com/refer?ref=c725cf8892fe42c8bb37dd7e5ffc2575Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy  
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Nov 28, 2024 • 50min

240: The Secret to Consistent Sales WITHOUT Live Launches (Featuring Abi Prendergast)

In this engaging discussion, Abi Prendergast, an Evergreen funnel expert and author of 'Day 1 Evergreen', unveils how to achieve consistent sales without the chaos of live launches. She shares her unique 'Day 1 Evergreen' framework, emphasizing authentic webinar funnels and strategic customer engagement. Learn about the importance of urgency in sales, effective split testing, and optimizing sales funnels for multiple products. With actionable insights, Abi empowers course creators to automate their sales process and scale their businesses effortlessly.
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17 snips
Nov 21, 2024 • 19min

239: The ONE Book That Changed Everything For Me

Discover the pivotal book that reshaped an entrepreneur's journey and led to a $4 million business. Uncover the transformative lessons learned about mindset and risk-taking. Explore key strategies for maximizing online course potential, including the importance of storytelling. Learn how to position yourself as a guide in helping others achieve their goals. Dive into the transformative power of reading, with insights from multiple must-read books that inspire both personal and business growth.
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Nov 14, 2024 • 1h 1min

238: How She Built a 6-Figure Course Business With Only 3k IG Followers (Featuring Claire Ellerbrock)

Claire Ellerbrock, a psychiatric nurse practitioner, shares her inspiring journey of building a six-figure online course business in just 18 months. She transformed her course from a ‘nice-to-have’ to a ‘must-have,’ achieving nearly $12,000 monthly. Claire discusses leveraging social media for audience engagement, strategic marketing that addresses immediate needs, and the importance of community in driving success. Her insights on overcoming challenges in course creation and mastering financial management offer valuable lessons for aspiring entrepreneurs.
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Oct 31, 2024 • 5min

50% Off Kajabi (limited time)

oc.show/kajabi50 Get 50% Off of Kajabi for an entire year!
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Oct 29, 2024 • 1h 10min

237: Facebook Ads - What's Working RIGHT NOW (Featuring Kwadwo Sampany-Kessie)

Today, we're diving into the world of Facebook Ads with a special focus on what's working right now, joined by our expert guest Kwadwo Sampany-Kessie. Kwadwo shares his proven strategies on how course creators can leverage low-ticket offers to generate quality leads and drive sales for higher-priced courses. We cover everything from crafting targeted mini-courses to refining sales messaging, effectively transitioning from organic to paid traffic, and the importance of understanding your audience’s needs. Tune in as we explore the nuances of ad strategies, successful funnels, and the essential metrics to drive your business forward. Watch on YouTube: https://youtu.be/bb2q57rLTV4   Kwadwo's website: https://theartofonlinebusiness.com/ The 7 Biggest FB Ad Mistakes Course Creators Make That Burn Through $$$ and Kill Results: https://quayjo.mykajabi.com/7mistakes-gp 1:1 Meta Ads Coaching: https://theartofonlinebusiness.com/call The Art of Online Business Podcast: https://podcasts.apple.com/us/podcast/the-art-of-online-business/id955326572   Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/ Apply for Coaching: https://www.theonlinecourseguy.com/coaching Watch the Free Workshop: https://www.theonlinecourseguy.com/workshop Free Kajabi Course and 1 month Trial: http://everyclickkajabi.com/ Instagram: https://www.instagram.com/theonlinecourseguy/ Threads: https://www.threads.net/@theonlinecourseguy X: https://twitter.com/onlinecourseguy      
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Oct 15, 2024 • 1h 8min

236: 6-Figures From a $47 Course (Featuring Logan Grimé)

Logan Grimé, a talented musician and songwriter, shares his journey of generating over $140,000 from a $47 online course. He dives into innovative marketing strategies and the critical role of community in learning. Logan emphasizes transforming failure into growth, showcasing the power of social media for audience building. He also discusses the art of communication, active listening, and how personal satisfaction intertwines with professional success. This conversation is a goldmine for aspiring course creators seeking actionable insights.
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Oct 1, 2024 • 1h 3min

235: YouTube - What’s Working RIGHT NOW (Featuring Marley Jaxx)

Today we're diving deep into the latest strategies for succeeding on YouTube with our special guest, the amazing Marley Jaxx. Marley is a globally-recognized expert in video creation, YouTube growth and content strategy. In this episode, we explore the do's and don'ts of multiple Calls to Action (CTAs), the importance of YouTube analytics, and the power of authentic storytelling. Whether you're a newbie or a seasoned content creator, this episode offers practical advice and inspirational stories that will motivate you to take action and refine your content creation strategy. Let’s learn what’s working RIGHT NOW on YouTube from the incredibly talented Marley Jaxx! Watch the episode on YouTube: https://youtu.be/jtLBglEt1yY Marley’s 31 Day Gameplan: https://www.profitwithvideo.com/Marley’s YouTube Channel: https://www.youtube.com/channel/UC062X1VdOLH7wHTEZZ6Q74w Marley’s Website: https://www.marleyjaxx.com/ Sign up for Jacques’ Journal: https://www.theonlinecourseguy.com/Apply for Coaching: https://www.theonlinecourseguy.com/coachingWatch the Free Workshop: https://www.theonlinecourseguy.com/workshopFree Kajabi Course and 1 month Trial: http://everyclickkajabi.com/Instagram: https://www.instagram.com/theonlinecourseguy/Threads: https://www.threads.net/@theonlinecourseguyX: https://twitter.com/onlinecourseguy  
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Sep 17, 2024 • 1h 13min

234: Detailed Case Study: From 0 to 5-Figures/Month (featuring Hugo Ortega)

Hugo Ortega, a former engineer turned yachting expert, shares his transformative journey to success in online course creation. He recounts the challenges of his initial engineering career and how travel sparked a passion for yachting. Hugo emphasizes the importance of persistence and innovative marketing strategies, particularly on Instagram. He details his growth from low sales to achieving consistent five-figure months by leveraging personal sales and automated systems. Discover his insights on customer engagement and the tools essential for aspiring course creators.

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