The Online Course Show 269: From Bust to 6-Figure Months (Featuring Rick Howard)
Oct 23, 2025
Rick Howard, a former Air Force acquisitions officer turned successful course creator, shares his journey from struggling consultant to generating six-figure months. He reveals how a single viral YouTube video transformed his business strategy. Rick discusses the importance of a scalable product, leveraging social media for leads, and the pivot from consulting to creating structured training programs. He also highlights his effective YouTube content strategy, community engagement, and the lessons learned from selling to individuals versus companies.
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Small Team Move Sparked Big Change
- Rick's VA started uploading podcast audio to YouTube and one episode began generating leads unexpectedly.
- That small change eventually led to a viral video that transformed his business model.
A Rushed Upload Went Viral
- Rick edited and published an instructional video without expecting much and it exploded in engagement.
- He woke up later to find the video rapidly gaining views and comments, which surprised him.
Virality Can Shift Your Audience
- The viral video attracted a different audience than his B2B consulting clients.
- That audience shift forced Rick to redesign his offer to ethically meet newcomers' needs.