The Online Course Show 273: How to Use AI WITHOUT Losing YOUR Voice (Featuring Dan Cumberland)
Dec 18, 2025
In this conversation with Dan Cumberland, an AI consultant dedicated to helping founder-led brands scale authentically, listeners explore the delicate balance between utilizing AI and maintaining a unique brand voice. Dan outlines a POWER framework to ensure AI-generated content reflects personal flair, sharing insights on common marketing pitfalls and enhancing student experiences through AI. He also recommends practical tools and strategies for non-technical users to integrate AI seamlessly into their workflows, all while keeping authenticity at the forefront.
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Episode notes
AI Writes Words, You Create Meaning
- AI generates fluent language but cannot create human meaning or emotional nuance.
- Your job as a course creator is to add meaning; AI accelerates execution, not insight.
Failed Course Launch That Taught Clarity
- Dan launched an online course and closed cart with only three or four sales after heavy effort and personal stress.
- That failure taught him to iterate on transformation clarity and serve initial students well.
Power Framework Makes AI Sound Like You
- Context is everything when using AI; teach it your persona, audience, work, expression, and references.
- Dan's Power Framework turns raw AI into brand-aligned outputs by providing structured context and examples.