The Online Course Show 266: From Solo Course to Enterprise Clients like NASA & Apple (Featuring Tom Geiss)
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Aug 28, 2025 Tom Geiss, founder of GD&T Basics, transformed a niche topic into a multimillion-dollar business, boasting clients like NASA and Apple. He discusses his entrepreneurial journey from a solopreneur to a CEO, sharing insights on building a dedicated team and adapting leadership styles. Tom reveals the importance of pre-selling courses, transitioning to corporate sales strategies, and choosing the right LMS for diverse needs. His insights into marketing shifts and team empowerment provide valuable inspiration for those looking to scale their online courses.
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From Side Project To Validated Business
- Tom started GD&T Basics from a niche blog while working full-time as an engineer.
- He built an email list, pre-sold the course, and transitioned to full-time after validating demand.
Hire For Attitude, Not Exact Experience
- Hire slowly and prioritise attitude over exact experience for early team members.
- Pay well and wait for the right cultural fit to scale effectively.
First Hire Was Family To Keep Benefits
- Tom hired his wife as employee number one so she could work part-time and keep benefits.
- That hire launched their shift into corporate gigs and more sustainable growth.
