A Podcast for Coaches

Exploring the shift from skepticism to a balanced view on launch-based selling, discussing its challenges and potential benefits. Highlighting the importance of reciprocity in audience building and ethical considerations in maintaining success through launches.

The podcast discusses the value of coaching, especially for high-income individuals like executive team members. Topics include CEO clubs, training budgets for employees, and the market for coaching services. It highlights the positive impact coaching can have on personal and professional growth.

Exploring the ethical duty of coaches to prioritize clients' well-being, how to navigate persuasive materials for informed decisions, emphasizing the importance of transparency in business dealings, and analyzing the impact of design on sales pages objectively.

Explore the significance of deliberate practice in improving coaching skills, focusing on deep listening as a key skill. Reflect on the art of thoughtful questioning, avoiding quick answers and promoting self-discovery. Emphasize the power of deep listening without an agenda in coaching for stronger client relationships.

In this podcast, Amber Smith shares insights on creating clients in a non-transactional, service-oriented way. They discussed building genuine connections, authentic coaching, work-life balance, client independence, transitioning to group programs, and embracing a business that feels good.

Explore the power of creating and nurturing a list of 'maybe' relationships for coaching success. Learn how to build connections, prioritize personal relationships, and transition potential clients into committed individuals. Embrace non-transactional approaches and genuine outreach to cultivate meaningful connections and opportunities in coaching practice.

The podcast explores the fears and insecurities that coaches face in their business and how to overcome them. It discusses seeking reassurance and manipulating situations within the coaching community. The negative effects of sharing success stories and the dynamics of envy and criticism are also explored. Lastly, the episode presents evidence that coaches can make money and emphasizes the importance of building relationships with clients.

The podcast discusses the speaker's coaching practice in 2023, including workload, relationships, finances, and marketing. They had 377 coaching sessions, made adjustments for a sustainable workload, and reflected on the lack of content publishing. They emphasize the power of collaboration, the benefits of long-term coaching relationships, and their plans for future podcast success.

After starting her coaching practice in 2018, my friend and client Melisa Liberman (host of the Grow Your Independent Consulting Business podcast) threw herself into a cold-emailing, spam-driven approach to client acquisition. She completed hundreds of consultations with people who didn't even know they were IN a consultation. She failed a LOT. But during all those failures she learned to give service, to provide answers, and to give value to the people she was talking to. She also started building relationships. Those relationships created opportunities for speaking to qualified prospects, which in turn led Melisa to become a preferred coach for employees of one of the biggest companies in the world. I love Melisa's story because she showed such persistence and determination in getting herself into conversations with people she hoped to serve. She's a great example to me, and that's why I wanted to bring her message to you. You can find Melisa on her podcast and her website, MelisaLiberman.com.

I don't do sales calls where I explain my "program", make an offer, overcome objections, and close the sale. There are tactical/practical reasons and there are ego reasons. I'm not promoting this as the "right" or "best" way to do things. I think my personality, my circumstances, and my typical client (coaches) all make this easier for me. I also think this approach results in me making less money than I could if I did things the "normal" way. So these ideas may be limited in their application, but I still think they're worth discussing.