A Podcast for Coaches

My friend Josh is a brilliant relationship marketer who happens to be a lawyer. In this episode, I interview him about his journey from spending a huge chunk of his monthly revenue on ads to spending nothing on ads while having his practice generate more revenue and more profit than ever. I'm especially excited for him to tell the story of spending two years nurturing one referral relationship--a relationship that started with the referrer telling him they'd probably never send clients his way.

Explore the reasons for guaranteed success in one-on-one coaching, including the demand from human nature and advertising. Discover the allure of scalable income based on selling the promise rather than delivering results. Uncover survivorship bias in scaled training businesses and the importance of continuous practice. Reframe the inventory mindset and overcome challenges in one-on-one coaching by engaging with the target audience.

Discover the benefits of using inventory in a one-on-one coaching business, including setting terms and conditions for coaching sessions. Explore the importance of financial stability in pursuing personal and business growth. Learn how to build a waitlist for coaching sessions and manage inventory effectively as a coach.

There are a few ideas I've heard in conversations about pricing one on one coaching: 1. The price your clients pay determines a) how your clients will engage with your coaching, and b) how much your clients will benefit from your coaching. 2. The price your clients pay proves how much you value the coaching you give your clients (and, sneakily, how much you value yourself). Yes, pricing can reflect our clients' commitment and our confidence. But I think the judgmental view (is the client serious? am I worth it?) sets us up for frustration. This episode introduces two new ideas: 1. Price as a strategic lever in a coaching business. 2. Using both price and coaching "inventory" to build momentum in the business. It's good. Give it a listen.

One on one coaches are overvaluing facts and undervaluing resonant stories in the content they publish. In this episode I talk about why I think this happens, how to fix it, and and how to avoid a dread-spiral in your content creation that can negatively impact your view of your whole business.

In a one-on-one business, content's most important job is to give people a soft landing into your world. Your podcast, newsletters, and social media posts help people like you and trust you. Your published work helps them increase their desire to escalate a relationship with you. This episode explains how and why content is a powerful but misunderstood tool in a one-on-one coaching business.

Self-helpers and internet marketers refer to use gold mining as their favorite metaphor for the pursuit of success. I think it's the wrong paradigm for a person who's pursuing a relationship-driven one-on-one coaching business. I think gardening is a much more useful framework for our business, and this episode explains why.

This podcast explores the differences between coaching/mentoring and teaching/training. It discusses tailored support and sobriety exploration in coaching, the power of conversations and connections in coaching businesses, transitioning to coaching and mentoring in sobriety, challenges in marketing and selling at scale, distinguishing coaching and therapy in a mentoring business model, and the role of social media and making offers in coaching businesses.

In this introductory episode, the speaker discusses the vision for a one-on-one coaching business. They explore the trade-offs between money, meaning, and quality of life. The chapter also delves into business complexity, technology, and team size. The incongruence between business advice and coaching is highlighted, as well as the potential for creating passive income and scaling a business. The importance of participation in social media and building relationships through storytelling is emphasized.