There are a few ideas I've heard in conversations about pricing one on one coaching: 1. The price your clients pay determines a) how your clients will engage with your coaching, and b) how much your clients will benefit from your coaching. 2. The price your clients pay proves how much you value the coaching you give your clients (and, sneakily, how much you value yourself). Yes, pricing can reflect our clients' commitment and our confidence. But I think the judgmental view (is the client serious? am I worth it?) sets us up for frustration. This episode introduces two new ideas: 1. Price as a strategic lever in a coaching business. 2. Using both price and coaching "inventory" to build momentum in the business. It's good. Give it a listen.