
A Podcast for Coaches
A Podcast for Coaches shines a light on one of the most elegant, underrated business models in the world: one-on-one coaching. Mark Butler hosts the show, and he's been a coach and advisor to every kind of online business you can think of, having helped businesses earning everything from $0 to $25,000,000+. Although Mark believes every online business model has merit, he worries one-on-one coaching is viewed as a stepping-stone business for people who aren't ready or able to scale. But it's not true, and A Podcast for Coaches sets out to show people--through clear teaching and rich, current stories of successful coaches who love their business--that one-on-one coaching is one of the most gratifying and lowest "hassle-per-dollar" businesses in the world.
Latest episodes

Apr 17, 2025 • 32min
How to Build a 5-15 Session per Week Coaching Practice Without Chasing Clients
Discover a fresh perspective on building a coaching practice without stressing over client acquisition. Focus on enjoying life and nurturing authentic relationships to attract clients naturally. Embrace confidence and curiosity, allowing interesting conversations to flourish. This approach champions genuine communication, fostering trust and engagement with clients. Instead of chasing, invest in what excites you and create a practice that's fulfilling now and sustainable later.

Apr 10, 2025 • 20min
Managing the Unpredictability of a Coaching Practice
The discussion dives into the unpredictable nature of coaching practices. The speaker highlights how anxiety can stem from uncertainty while emphasizing that yearly trends tend to be more stable. They reveal the secret to reducing unpredictability lies in nurturing relationships—both with existing clients and potential ones. By focusing on trust and meaningful connections, coaches can transform randomness into a more controlled and rewarding experience. Plus, there's an exciting announcement about connecting directly with fellow coaches for support!

Oct 21, 2024 • 38min
Grow Your Practice By Doing the Inner Work -- A Conversation with Chantel Allen
Chantel Allen, a dedicated coach specializing in personal development, joins the conversation to explore the transformative power of inner work. She emphasizes the importance of asking impactful questions rather than simply providing answers. The discussion reveals how unresolved personal issues can cloud a coach's effectiveness. Chantel advocates for a shift from hustle to heart, promoting deeper connections over external success. She also shares the value of silence and reflection for personal clarity, which ultimately enhances coaching relationships.

7 snips
Oct 11, 2024 • 23min
Build Listening Skill as a Coach
Discover the transformative power of listening in coaching. The host shares a poignant high school memory that ignited his passion for compassionate listening. Learn how deep listening can strengthen client relationships, allowing for meaningful connections. The discussion emphasizes that listening transcends mere verbal communication, promoting trust and curiosity. Explore practical techniques to enhance listening skills for coaches, making every interaction impactful. Plus, an exciting announcement about upcoming Office Hours for personalized coaching support!

Sep 27, 2024 • 26min
The importance of tracking true "utilization" in a coaching practice.
Discover the significance of measuring true utilization in coaching practices. The discussion highlights the challenges coaches face in aligning daily tasks with long-term objectives. Key metrics are explored, emphasizing how they can enhance both performance and well-being. Plus, there's an exciting announcement about upcoming Office Hours for personalized coaching support, allowing coaches to connect and thrive.

Sep 13, 2024 • 14min
The hardest and easiest parts of growing a one-on-one practice.
Growing a one-on-one coaching practice can be surprisingly easier than other business models, offering more happiness and fulfillment. The discussion highlights how personal relationships play a pivotal role in coaching success, making genuine connections more impactful than advertising-driven strategies. Coaches often face emotional challenges, requiring patience and resilience to navigate. Maintaining authentic relationships not only supports personal growth but also opens up new business opportunities.

Aug 22, 2024 • 15min
A utility vs luxury view of coaching.
Explore how coaching can be seen as a lifelong utility versus a one-off luxury. Discover the ethical challenges of promoting client independence while keeping them engaged. Learn about the economics of coaching, emphasizing the importance of aligning prices with the value clients perceive. This perspective can foster deeper, long-term relationships and encourage coaches to redefine their services as essential in clients' lives.

Aug 15, 2024 • 18min
An Invitation to the Pain of Coaching
In this enlightening discussion, Liz, a seasoned coach and transformative thinker, delves into the challenges of authentic change in coaching. She argues that real transformation emerges from embracing productive pain rather than avoiding discomfort. Liz critiques superficial approaches to learning and emphasizes the crucial role coaches play in guiding clients through their struggles. Her insights provide a fresh perspective on the often misunderstood journey of growth.

Aug 8, 2024 • 56min
Ending the Launch-Based Adrenaline Addition - Conversation with Kristen Boss
Kristen Boss, a coaching entrepreneur who revolutionized her business with launch-based marketing, shares her incredible journey from early morning Facebook Lives to generating millions. She candidly discusses the emotional toll of launch anxiety and the fatigue from chasing high expectations. Kristen emphasizes the importance of valuing relationships over transactions, transforming marketing strategies, and the shift toward sustainable revenue models. Her insights on navigating market dynamics and building trust in the coaching community are both inspiring and practical.

Jul 26, 2024 • 43min
Conversation with Paula Engebretson - Why Can't I Publish Consistently?
Paula Engebretson, a coach specializing in ADHD, uncovers her secret to consistent publishing amidst ADHD challenges. She emphasizes the importance of only taking on projects that resonate as a 'full-bodied yes.' Paula shares how her personal mission fuels her motivation and highlights the impact of rejection sensitivity on creativity. The conversation explores balancing structure with spontaneity in content creation, the significance of a compelling 'why,' and redefining what consistency means for authentic engagement.
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