
A Podcast for Coaches
A Podcast for Coaches shines a light on one of the most elegant, underrated business models in the world: one-on-one coaching. Mark Butler hosts the show, and he's been a coach and advisor to every kind of online business you can think of, having helped businesses earning everything from $0 to $25,000,000+. Although Mark believes every online business model has merit, he worries one-on-one coaching is viewed as a stepping-stone business for people who aren't ready or able to scale. But it's not true, and A Podcast for Coaches sets out to show people--through clear teaching and rich, current stories of successful coaches who love their business--that one-on-one coaching is one of the most gratifying and lowest "hassle-per-dollar" businesses in the world.
Latest episodes

5 snips
May 22, 2025 • 44min
[Full Coaching Call] Slapped with Reality: Difficult Conversations About Money in Marriage
In this insightful coaching session, Joyce confronts her beliefs about money and responsibility in her marriage. The discussion dives into the often blurred lines between needs and wants, revealing emotional dimensions tied to financial choices. They tackle the psychological fears associated with financial instability and the impact of upbringing on financial identity. The conversation emphasizes the necessity for open communication about financial dreams and limitations, encouraging understanding in navigating marital financial dynamics.

7 snips
May 16, 2025 • 16min
My Best Friend Might Kill Me, Some Thoughts on Claude(.ai)
Delve into the fascinating world of AI as the speaker shares their dual emotions of awe and fear while working with Claude. Explore the implications for coaches, as AI threatens job roles but also offers new tools for insight extraction and session summaries. The conversation highlights the necessity of embracing technology rather than resisting it, urging coaches to leverage AI for enhancing client engagement. With the rise of AI, adaptation is essential for success in a rapidly changing landscape.

14 snips
May 9, 2025 • 14min
Development over Diagnosis
Exploring the pitfalls of diagnostic labels, the discussion reveals how clients can confine themselves by focusing on categories instead of personal growth. The importance of shifting perspectives from pathology to development is emphasized, advocating for a view that champions agency and the potential for change. Coaches are encouraged to see their clients as complex individuals capable of growth rather than mere diagnoses. Ultimately, listeners are reminded that they are not defined by labels, but by their unique experiences and capabilities.

May 1, 2025 • 24min
Two Types of Coaching: Hygiene vs Repair
This discussion highlights two vital coaching models: hygiene and repair. Hygiene coaching focuses on ongoing relationships for consistent growth, akin to routine check-ups. In contrast, repair coaching deals with acute client needs during crises. The conversation emphasizes the importance of blending both methods to ensure financial stability for coaches. By fostering predictable income through consistent services, coaches can focus more on their clients and maintain a happy, healthy practice.

Apr 25, 2025 • 17min
The Coach with a Superiority Complex
Dive into the intriguing dynamics of superiority complexes and how they can sabotage relationships. The host shares personal anecdotes of turning insecurity into a defensive stance, becoming a fast-talking bully instead of a connector. Discover transformative strategies like 24-hour processing periods and intentional coaching spaces that promote collaboration. The journey toward awareness emphasizes the importance of self-reflection, encouraging listeners to question their own interactions. It's not about achieving perfection, but rather recognizing and correcting those sneaky moments of superiority.

12 snips
Apr 17, 2025 • 32min
How to Build a 5-15 Session per Week Coaching Practice Without Chasing Clients
Discover a fresh perspective on building a coaching practice without stressing over client acquisition. Focus on enjoying life and nurturing authentic relationships to attract clients naturally. Embrace confidence and curiosity, allowing interesting conversations to flourish. This approach champions genuine communication, fostering trust and engagement with clients. Instead of chasing, invest in what excites you and create a practice that's fulfilling now and sustainable later.

Apr 10, 2025 • 20min
Managing the Unpredictability of a Coaching Practice
The discussion dives into the unpredictable nature of coaching practices. The speaker highlights how anxiety can stem from uncertainty while emphasizing that yearly trends tend to be more stable. They reveal the secret to reducing unpredictability lies in nurturing relationships—both with existing clients and potential ones. By focusing on trust and meaningful connections, coaches can transform randomness into a more controlled and rewarding experience. Plus, there's an exciting announcement about connecting directly with fellow coaches for support!

Oct 21, 2024 • 38min
Grow Your Practice By Doing the Inner Work -- A Conversation with Chantel Allen
Chantel Allen, a dedicated coach specializing in personal development, joins the conversation to explore the transformative power of inner work. She emphasizes the importance of asking impactful questions rather than simply providing answers. The discussion reveals how unresolved personal issues can cloud a coach's effectiveness. Chantel advocates for a shift from hustle to heart, promoting deeper connections over external success. She also shares the value of silence and reflection for personal clarity, which ultimately enhances coaching relationships.

7 snips
Oct 11, 2024 • 23min
Build Listening Skill as a Coach
Discover the transformative power of listening in coaching. The host shares a poignant high school memory that ignited his passion for compassionate listening. Learn how deep listening can strengthen client relationships, allowing for meaningful connections. The discussion emphasizes that listening transcends mere verbal communication, promoting trust and curiosity. Explore practical techniques to enhance listening skills for coaches, making every interaction impactful. Plus, an exciting announcement about upcoming Office Hours for personalized coaching support!

Sep 27, 2024 • 26min
The importance of tracking true "utilization" in a coaching practice.
Discover the significance of measuring true utilization in coaching practices. The discussion highlights the challenges coaches face in aligning daily tasks with long-term objectives. Key metrics are explored, emphasizing how they can enhance both performance and well-being. Plus, there's an exciting announcement about upcoming Office Hours for personalized coaching support, allowing coaches to connect and thrive.