
A Podcast for Coaches
A Podcast for Coaches shines a light on one of the most elegant, underrated business models in the world: one-on-one coaching. Mark Butler hosts the show, and he's been a coach and advisor to every kind of online business you can think of, having helped businesses earning everything from $0 to $25,000,000+. Although Mark believes every online business model has merit, he worries one-on-one coaching is viewed as a stepping-stone business for people who aren't ready or able to scale. But it's not true, and A Podcast for Coaches sets out to show people--through clear teaching and rich, current stories of successful coaches who love their business--that one-on-one coaching is one of the most gratifying and lowest "hassle-per-dollar" businesses in the world.
Latest episodes

Sep 13, 2024 • 14min
The hardest and easiest parts of growing a one-on-one practice.
Growing a one-on-one coaching practice can be surprisingly easier than other business models, offering more happiness and fulfillment. The discussion highlights how personal relationships play a pivotal role in coaching success, making genuine connections more impactful than advertising-driven strategies. Coaches often face emotional challenges, requiring patience and resilience to navigate. Maintaining authentic relationships not only supports personal growth but also opens up new business opportunities.

Aug 22, 2024 • 15min
A utility vs luxury view of coaching.
Explore how coaching can be seen as a lifelong utility versus a one-off luxury. Discover the ethical challenges of promoting client independence while keeping them engaged. Learn about the economics of coaching, emphasizing the importance of aligning prices with the value clients perceive. This perspective can foster deeper, long-term relationships and encourage coaches to redefine their services as essential in clients' lives.

Aug 15, 2024 • 18min
An Invitation to the Pain of Coaching
In this enlightening discussion, Liz, a seasoned coach and transformative thinker, delves into the challenges of authentic change in coaching. She argues that real transformation emerges from embracing productive pain rather than avoiding discomfort. Liz critiques superficial approaches to learning and emphasizes the crucial role coaches play in guiding clients through their struggles. Her insights provide a fresh perspective on the often misunderstood journey of growth.

Aug 8, 2024 • 56min
Ending the Launch-Based Adrenaline Addition - Conversation with Kristen Boss
Kristen Boss, a coaching entrepreneur who revolutionized her business with launch-based marketing, shares her incredible journey from early morning Facebook Lives to generating millions. She candidly discusses the emotional toll of launch anxiety and the fatigue from chasing high expectations. Kristen emphasizes the importance of valuing relationships over transactions, transforming marketing strategies, and the shift toward sustainable revenue models. Her insights on navigating market dynamics and building trust in the coaching community are both inspiring and practical.

Jul 26, 2024 • 43min
Conversation with Paula Engebretson - Why Can't I Publish Consistently?
Paula Engebretson, a coach specializing in ADHD, uncovers her secret to consistent publishing amidst ADHD challenges. She emphasizes the importance of only taking on projects that resonate as a 'full-bodied yes.' Paula shares how her personal mission fuels her motivation and highlights the impact of rejection sensitivity on creativity. The conversation explores balancing structure with spontaneity in content creation, the significance of a compelling 'why,' and redefining what consistency means for authentic engagement.

Jul 19, 2024 • 35min
The Rise and Fall of My $50,000 per Month Membership Business
Explore the rise and fall of a $50,000 per month membership business, detailing the challenges, transitions, and key takeaways on customer-centricity, business drivers, and more.

Jul 12, 2024 • 18min
Go where your people are (or bring them to you).
Exploring the importance of in-person connections in coaching and teaching, the speaker shares personal experiences from recent events, highlighting the value of face-to-face interactions for building strong relationships and fostering growth in a community.

Jun 28, 2024 • 9min
Look alive on the internet.
The podcast discusses the importance of maintaining an active online presence for coaches to attract clients. The host shares insights on the impact of outdated online profiles on trust and engagement.

5 snips
Jun 20, 2024 • 23min
If you're putting in the effort and no one is hiring you.
Discover how to navigate the challenges of gaining clients as a coach and the importance of building emotional connections with potential clients. Learn valuable insights on resilience, adaptability, and audience engagement for success in the coaching industry.

Jun 13, 2024 • 20min
Succeeding as you, not as someone else.
Explore the importance of strategy and tactics in coaching to make informed decisions. Learn how self-awareness plays a crucial role in aligning your business strategy with your authentic self. Join 'Office Hours with Mark' for support and connection with fellow coaches.