Redefining Coaching as a Utility

Viewing coaching as a utility rather than a luxury allows for a fundamental shift in client perception and relationship dynamics. By adopting this mindset, the coach can foster long-term engagements, where clients see coaching as an essential part of their lives rather than an occasional indulgence. This shift not only reduces the stress of constantly seeking new clients but also enables coaches to invest time and energy into deepening their expertise and enhancing the overall coaching experience. In essence, the coach aims to create a situation where clients view ongoing coaching as a standard, fundamental component of their personal and professional growth.