A Podcast for Coaches
A utility vs luxury view of coaching.
Aug 22, 2024
Explore how coaching can be seen as a lifelong utility versus a one-off luxury. Discover the ethical challenges of promoting client independence while keeping them engaged. Learn about the economics of coaching, emphasizing the importance of aligning prices with the value clients perceive. This perspective can foster deeper, long-term relationships and encourage coaches to redefine their services as essential in clients' lives.
14:48
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Quick takeaways
- Viewing coaching as a utility fosters long-term client relationships, positioning it as a vital component of personal and professional growth.
- Ethical coaching practices emphasize client empowerment and independence, preventing dependency while promoting trust and mutual respect in coaching dynamics.
Deep dives
Redefining Coaching as a Utility
Viewing coaching as a utility rather than a luxury allows for a fundamental shift in client perception and relationship dynamics. By adopting this mindset, the coach can foster long-term engagements, where clients see coaching as an essential part of their lives rather than an occasional indulgence. This shift not only reduces the stress of constantly seeking new clients but also enables coaches to invest time and energy into deepening their expertise and enhancing the overall coaching experience. In essence, the coach aims to create a situation where clients view ongoing coaching as a standard, fundamental component of their personal and professional growth.
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