The podcast discusses the importance of maintaining an active online presence for coaches to attract clients. The host shares insights on the impact of outdated online profiles on trust and engagement.
Maintaining updated online profiles is essential for client trust.
Active and engaging websites lead to increased audience interaction.
Deep dives
Online Presence and Trustworthiness
Ensuring that online profiles are updated and reflect current activity is crucial for maintaining trust with potential clients. The speaker reflects on the impact of outdated websites and social media profiles, noting that such neglect can lead to a loss of trust. By acknowledging the need to keep online presences current, the speaker emphasizes the importance of signaling continued engagement and availability to prospective clients.
Maintaining Engagement through Updated Websites
The speaker shares the experience of re-engaging with marketing efforts for their bookkeeping business and highlights the significance of a vibrant online presence. Updating the website to convey activity and engagement has resulted in increased email sign-ups, demonstrating the positive impact of maintaining current and relevant information for audience engagement and interaction.
1.
Reflections on Travel, Business Engagement, and Online Presence Maintenance
I've recently taken a walk through dozens of coaches' websites and social media profiles. I found many of them are just like me: we tend to forget, ignore, and/or abandon our web presence. I've finally admitted to myself this makes me harder to trust and engage with. This episode talks about why this is an issue and how to fix it without too much work or expense.
Announcement: On May 1 I'm holding my first "Office Hours with Mark". Office Hours creates space and time for my fellow coaches to connect with me and get support. Go to https://mrkbtlr.com/office-hours to opt in for details.
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