A Podcast for Coaches
Ending the Launch-Based Adrenaline Addition - Conversation with Kristen Boss
Aug 8, 2024
Kristen Boss, a coaching entrepreneur who revolutionized her business with launch-based marketing, shares her incredible journey from early morning Facebook Lives to generating millions. She candidly discusses the emotional toll of launch anxiety and the fatigue from chasing high expectations. Kristen emphasizes the importance of valuing relationships over transactions, transforming marketing strategies, and the shift toward sustainable revenue models. Her insights on navigating market dynamics and building trust in the coaching community are both inspiring and practical.
55:52
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Quick takeaways
- Sustainable business strategies require transitioning from a launch-focused model to creating monthly recurring revenue for enhanced stability.
- Recognizing and addressing the emotional impacts of fluctuating launch results is essential for mental well-being and long-term success.
Deep dives
The Illusion of Successful Launches
Unrealistic expectations often arise from a single successful launch, leading entrepreneurs to believe they can replicate that success each time. This notion can distort reality, as it might give the impression that their audience is engaged, when in fact, that interest may not sustain. The psychological effects of navigating these launches include a surge of dopamine during high sales periods, followed by significant emotional lows when expectations are not met. This rollercoaster can contribute to a harmful mental state, making it crucial for entrepreneurs to recognize the need for more sustainable strategies.
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