Kristen Boss, a coaching entrepreneur who revolutionized her business with launch-based marketing, shares her incredible journey from early morning Facebook Lives to generating millions. She candidly discusses the emotional toll of launch anxiety and the fatigue from chasing high expectations. Kristen emphasizes the importance of valuing relationships over transactions, transforming marketing strategies, and the shift toward sustainable revenue models. Her insights on navigating market dynamics and building trust in the coaching community are both inspiring and practical.