A Podcast for Coaches
Why success is virtually guaranteed for one-on-one coaches.
Dec 6, 2022
Explore the reasons for guaranteed success in one-on-one coaching, including the demand from human nature and advertising. Discover the allure of scalable income based on selling the promise rather than delivering results. Uncover survivorship bias in scaled training businesses and the importance of continuous practice. Reframe the inventory mindset and overcome challenges in one-on-one coaching by engaging with the target audience.
57:10
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Quick takeaways
- The consistent and inherent demand for one-on-one coaching ensures a sustainable field.
- Training programs cannot match the desirability of direct one-on-one engagement with a trusted mentor.
Deep dives
The Demand for One-on-One Coaching
There is an inherent and consistent demand for the experience of one-on-one coaching. This is rooted in basic human desires for attentive, compassionate listening and guidance. The demand for this experience is unlikely to diminish over time, making it a sustainable field.
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