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A Podcast for Coaches
How to Read a Sales Page: Some Thoughts on Coaches Selling Training to Other Coaches
Mar 14, 2024
Exploring the ethical duty of coaches to prioritize clients' well-being, how to navigate persuasive materials for informed decisions, emphasizing the importance of transparency in business dealings, and analyzing the impact of design on sales pages objectively.
43:17
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Quick takeaways
- Transparent pricing on sales pages is crucial for building trust and avoiding manipulation.
- Focus on textual content of sales pages for deeper understanding of product benefits and personal alignment.
Deep dives
Importance of Transparency in Sales Pages
It is vital for sales pages to be transparent, particularly in displaying the price. The speaker emphasizes the significance of finding the price quickly on a sales page. By doing so, individuals can assess the cost and evaluate if it aligns with their needs and financial situation. Lack of price transparency can indicate a lack of trust in potential customers and may be perceived as manipulative.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode