"I want my whole executive team to get coaching." -- Conversation with Jesse Mecham from YNAB
Mar 21, 2024
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The podcast discusses the value of coaching, especially for high-income individuals like executive team members. Topics include CEO clubs, training budgets for employees, and the market for coaching services. It highlights the positive impact coaching can have on personal and professional growth.
Top-level executives like CEOs benefit from external coaching relationships for enhanced performance and decision-making.
Allocating funds for training and development enables continuous learning and skill enhancement for employees, promoting overall development and well-being within the organization.
Deep dives
The Value of Coaching in the Workplace
Coaching is a valuable tool in the workplace, especially for top-level executives like CEOs. The podcast highlights how CEOs such as Todd from YNAB have benefited from external coaching relationships to enhance their performance and decision-making. These coaching relationships offer support, guidance, and a fresh perspective on leadership challenges, ultimately leading to personal and professional growth.
Training and Development Budget
Companies like YNAB allocate funds for training and development, allowing employees to invest in their growth and skill development. The training and development budget can cover various activities such as conferences, courses, and coaching sessions. This budget promotes continuous learning and skill enhancement within the organization, contributing to overall employee development and well-being.
The Role of Vistage and EO Groups
Vistage and EO groups provide a platform for CEOs and key individuals to engage in mastermind sessions, collaborate, and gain new perspectives on leadership and business challenges. These groups offer opportunities for personal and professional growth through interactions with high-level executives and industry experts. Speakers at these events focus on adding value and sharing insights without engaging in direct sales pitches, creating a high-trust environment for learning and networking.
Coaching as an Investment in Personal Growth
The podcast emphasizes the importance of investing in coaching for personal growth and development. Individuals who seek coaching are already convinced of its value and are willing to invest in professional guidance and support. Coaching provides a shortcut to skill enhancement, problem-solving, and achieving personal milestones, attracting individuals who are proactive about their self-improvement journey.
My friend Jesse Mecham is the founder of YNAB, a company that helps people love the way they spend their money. I asked Jesse to come on the show to talk different kinds of coaching and training he and his team use. Jesse shared a few big insights, including:
1. He's happy to pay for expensive coaching for members of his executive team. 2. Every employee at YNAB has a Training and Development budget they can spend on books, courses, and conferences. 3. Jesse was a member of a "CEO club" whose structure is ideal for coaches who'd like to connect with the leaders high-revenue companies. 4. There's a well-established market of high-income people who are happy and excited to pay for all kinds of coaching and training.
This is a good one--it's always nice to get a civilian's positive perspective on the power of coaching.
Announcement: On May 1 I'm holding my first "Office Hours with Mark". Office Hours creates space and time for my fellow coaches to connect with me and get support. Go to https://mrkbtlr.com/office-hours to opt in for details.
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