Exploring the Market for Coaching Services and Client Mindset

My friend Jesse Mecham is the founder of YNAB, a company that helps people love the way they spend their money. I asked Jesse to come on the show to talk different kinds of coaching and training he and his team use. Jesse shared a few big insights, including:

1. He's happy to pay for expensive coaching for members of his executive team.
2. Every employee at YNAB has a Training and Development budget they can spend on books, courses, and conferences.
3. Jesse was a member of a "CEO club" whose structure is ideal for coaches who'd like to connect with the leaders high-revenue companies.
4. There's a well-established market of high-income people who are happy and excited to pay for all kinds of coaching and training. 

This is a good one--it's always nice to get a civilian's positive perspective on the power of coaching.