377 Sessions, $149,000 -- 2023 Coaching Year in Review
Jan 25, 2024
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The podcast discusses the speaker's coaching practice in 2023, including workload, relationships, finances, and marketing. They had 377 coaching sessions, made adjustments for a sustainable workload, and reflected on the lack of content publishing. They emphasize the power of collaboration, the benefits of long-term coaching relationships, and their plans for future podcast success.
Batching sessions and creating white space in the schedule are crucial for making a coaching workload sustainable and enjoyable.
Long-term coaching relationships have a transformative impact on both clients and the coach, providing meaning and intrinsic value.
Deep dives
Workload of a 377 session coaching practice
The podcast episode discusses the workload of a coaching practice that involves 377 coaching sessions in a year. The host shares his personal experience and insights, mentioning that he coaches two days a week, three weeks a month. He initially had a heavier workload but found it unsustainable, leading him to settle into a rhythm of around 10 coaching sessions per week. He emphasizes the importance of batching sessions and having white space in his schedule to make the workload feel sustainable and enjoyable. He also explores the possibility of continuing this coaching practice long-term, even into retirement, as it provides meaning and intrinsic value.
Relationships formed in a coaching practice
The podcast episode highlights the significance of the relationships formed in a coaching practice. The host reflects on his affinity and investment in his clients, noting that he cares deeply about their progress and celebrates their wins. He believes in the power of long-term coaching relationships and the value of spending extensive hours with a single client. This allows him to recognize patterns, provide insights, and support their personal growth. He emphasizes the transformative impact of these relationships, not only for the clients but also for himself as a coach. He expresses gratitude for the ongoing connections and friendships that have developed through his coaching practice.
Financial experience of a 377 session coaching practice
The podcast episode delves into the financial aspect of a coaching practice that involves 377 coaching sessions in a year. The host reveals that his coaching work generated over $149,000 in income for 2023. He expresses pride in this achievement, highlighting the value and income potential of a one-on-one coaching practice. Although he mentions that this income is not sufficient to cover his family's lifestyle, he envisions the possibility of increasing his income by expanding his client base or introducing other business models like training programs. He discusses the importance of finding a balance between income growth and sustainability, prioritizing long-term success and meaningful work.
I look at my 2023 coaching practice through four lenses:
1. The workload. 2. The relationships. 3. The money. 4. The marketing.
It was a good year for my practice. Looking forward to more of the same in 2024.
Announcement: On May 1 I'm holding my first "Office Hours with Mark". Office Hours creates space and time for my fellow coaches to connect with me and get support. Go to https://mrkbtlr.com/office-hours to opt in for details.
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