The podcast explores the fears and insecurities that coaches face in their business and how to overcome them. It discusses seeking reassurance and manipulating situations within the coaching community. The negative effects of sharing success stories and the dynamics of envy and criticism are also explored. Lastly, the episode presents evidence that coaches can make money and emphasizes the importance of building relationships with clients.
Entrepreneurs commonly experience the fear that their business will never achieve the same level of success as others and won't become what they want it to be.
Coaches should focus on their own business and evidence of success, rather than seeking validation from others, and should prioritize building strong relationships with clients and providing one-on-one support.
Deep dives
The fear of failure and fear of losing success are common in every level of business
The podcast explores the two fears that entrepreneurs commonly experience at every level of their business. The first fear is the belief that their business will never become what they want it to be and they won't achieve the same level of success as others. The second fear is the fear that the success they have achieved will eventually fade away. The podcast emphasizes that entrepreneurs, including the host, struggle with these fears and that it is important to acknowledge and overcome them.
Coaches seeking reassurance from others can be detrimental to their mindset
The podcast discusses how coaches often seek validation and reassurance from high-profile coaches in the industry. They look to content and communities for proof that they can succeed. However, the podcast questions the usefulness of relying on others for reassurance and suggests that coaches should focus on their own business and evidence of success. It highlights the importance of building strong relationships with clients and treating them well, as well as having a desire for support as a signal for success.
The coaching industry continues to thrive and coaches are making money
The podcast presents evidence from the host's bookkeeping service for coaches, showing a steady upward trend in coaches' revenue. While acknowledging that not all coaches are making millions, it emphasizes that there is still significant income growth in the industry. The podcast counters rumors and content suggesting that coaching no longer works and encourages coaches to have confidence in their prospects. The message is to focus on building relationships, increasing skills, and providing one-on-one support, as the coaching industry continues to thrive.
This episode almost seems pointless, because of course coaches make money. But, after a decade in this business, I'm in a position to speak to the psychology of the person who wonders if it will ever work/if it will keep working. And I also helpful, non-dramatic data, so let's get into it.
Announcement: On May 1 I'm holding my first "Office Hours with Mark". Office Hours creates space and time for my fellow coaches to connect with me and get support. Go to https://mrkbtlr.com/office-hours to opt in for details.
Get the Snipd podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share & Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered podcast player
Listen to all your favourite podcasts with AI-powered features
Discover highlights
Listen to the best highlights from the podcasts you love and dive into the full episode