The List of Maybes: A Marketing Hypothesis for One on One Coaches
Feb 22, 2024
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Explore the power of creating and nurturing a list of 'maybe' relationships for coaching success. Learn how to build connections, prioritize personal relationships, and transition potential clients into committed individuals. Embrace non-transactional approaches and genuine outreach to cultivate meaningful connections and opportunities in coaching practice.
Focus on nurturing 'maybe' relationships to naturally grow coaching practice without extensive marketing.
Shift focus from transactions to relationships, build a network of potential clients for steady growth.
Deep dives
Chapter 1: Building a Full Coaching Practice
The podcast discusses the importance of having a full coaching practice with minimal traditional marketing and sales activity. The focus is on providing one-on-one coaching without additional complexities. The goal is to naturally increase client numbers and earnings over time, leading to a balanced coaching practice without heavy reliance on advertising or extensive sales efforts.
Chapter 2: The 'List of Maybes'
The podcast introduces a thought experiment where listeners create a list of people who might accept coaching offers. Emphasizing the value of nurturing relationships, the podcast suggests shifting the focus to engaging with individuals who would be happy to hear from the coach. By maintaining genuine connections and identifying potential clients, the process aims to streamline client acquisition and foster long-term relationships.
Chapter 3: Cultivating Potential Clients
The episode proposes a strategy of cultivating a list of 'maybes' - individuals who might consider coaching offers positively. By prioritizing relationships over transactions and focusing on consistent outreach, the podcast highlights the significance of building a network of potential clients who could convert into active coaching engagements. The approach encourages patience and confidence in nurturing these relationships, leading to a steady growth in client base over time.
I'm not sure my fellow coaches realize how simple it can be to fill--and keep full--a coaching practice. I'm not saying easy--I'm saying simple. In this episode I outline a marketing hypothesis built on the power of creating and nurturing a growing list of "maybe" relationships.
Announcement: On May 1 I'm holding my first "Office Hours with Mark". Office Hours creates space and time for my fellow coaches to connect with me and get support. Go to https://mrkbtlr.com/office-hours to opt in for details.
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