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A Podcast for Coaches
Two Perspectives on Launch-Based Selling (Because I'm Trying to Be More Open-Minded)
Mar 28, 2024
Exploring the shift from skepticism to a balanced view on launch-based selling, discussing its challenges and potential benefits. Highlighting the importance of reciprocity in audience building and ethical considerations in maintaining success through launches.
38:31
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Quick takeaways
- Launch-based selling can be brutal due to its psychological toll on both sellers and buyers.
- Focusing on reciprocity and sustainable audience engagement can reduce the need for aggressive launch tactics.
Deep dives
The Cons of Launch-Based Models
The podcast episode explores the downsides of employing a launch-based product marketing model in coaching businesses. This model involves intense launch periods where creators try to generate a surge of sales in a short timeframe. The speaker expresses skepticism towards the effectiveness of this model, highlighting its potential negative impacts on both sellers and buyers. By emphasizing the negative consequences of frequent and aggressive launches, the episode questions the sustainability and overall value of this marketing approach.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode