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12min chapter
Two Perspectives on Launch-Based Selling (Because I'm Trying to Be More Open-Minded)
A Podcast for Coaches
Navigating the Challenges of Launch-Based Selling
The chapter delves into the allure and potential pitfalls of relying on successful launches, emphasizing the importance of long-term audience relationships for sustained success. It discusses the challenges coaches face with repeat launches, such as diminishing conversion rates and increased resistance from audiences. The narrative highlights the shift from warm to cold leads in launching products through platforms like Facebook and the repercussions of targeting unfamiliar audiences.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode