Navigating the Challenges of Launch-Based Selling

The chapter delves into the allure and potential pitfalls of relying on successful launches, emphasizing the importance of long-term audience relationships for sustained success. It discusses the challenges coaches face with repeat launches, such as diminishing conversion rates and increased resistance from audiences. The narrative highlights the shift from warm to cold leads in launching products through platforms like Facebook and the repercussions of targeting unfamiliar audiences.