Imperfect Action
How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way. Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business. If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you. If you have big dreams but feel like you're not getting anywhere, this show is for you. If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you. Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy. Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.
Latest episodes
10 snips
Jul 14, 2024 • 14min
Are you building the business you *want* to build? Here's 10 Qs to help you out
Reflect on aligning personal goals with business vision, exploring deeper motivations in entrepreneurship. Discover the importance of identifying and overcoming internal barriers, building confidence by embracing discomfort and making necessary changes in business.
4 snips
Jul 11, 2024 • 13min
5 ways to build your business income without investing even more money
Discover ways to boost your business income without spending more money by understanding the income equation, leveraging free content, and creating quick cash injections. Gain insights on expanding your audience, refining selling strategies, and implementing effective income growth strategies. Learn about budgeting, expense reduction, and long-term focus for sustainable business expansion.
Jul 9, 2024 • 17min
5 ways to generate cash on demand in your business
Most online businesses go through periods of low cash flow. So knowing how to generate cash on demand is a super useful skill to help you get back on track. In today's episode, I'm sharing 5 ways you can boost your cashflow when you're needing a quick cash injection.- How creating a quick cash injection means you can generate more cash flow whenever you need to.- The benefits of using a "time limited campaign" to boost your cashflow.- Why using cash injections is a great way to take imperfect action and experiment with an offer and test what works best—and learn what your audience *actually* wants.- How being creative with *how* you deliver your offer can give you more options for more offers.SHOW LINKS:- Find out more about the Conversion Campaigns membership https://stephtaylor.co/conversion-campaigns. Doors are currently open for a limited time!- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
Jul 7, 2024 • 23min
How testing a new offer led to 19 sales without a massive launch (with Christine Kirkland)
Christine is a certified pilates instructor who has a membership platform teaching online pilates. She's also a member of my new Conversion Campaigns membership. In today's episode, we talk about a new offer she successfully launched to her community, despite having no business or marketing background.- The benefits of creating a cash injection into your business outside of an existing monthly membership.- How Conversion Campaigns helps to clarify ideas for new offers *and* joins the dots from idea to action to results.- How using one-off campaigns to test new offers helps you to learn so much about your audience and business—with minimal time and effort.- Why selling your offers via email (instead of social media) can be much more effective.- The importance of being part of a like-minded community who understands the business journey.- How tweaking your existing programs can save a lot of time rather than trying to create something from scratch.You can connect with Christine on Instagram or via her website.SHOW LINKS:- To find out more about the Conversion Campaigns membership visit https://stephtaylor.co/conversion-campaigns- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtay...
9 snips
Jul 4, 2024 • 17min
9 reasons you're not making enough sales right now (and no, it's not the economy)
Discover why slow sales aren't just about the economy, but about effective selling processes, testing offers, serving existing clients, and understanding the difference between selling and promoting. Find the perfect balance between free content and selling while exploring customized sales strategies and avoiding common sales mistakes. Learn how to maximize income streams and efficiently hire to boost your business success.
6 snips
Jul 2, 2024 • 11min
5 ways to boost your sales by generating cash on demand
Learn 5 ways to boost sales by generating cash on demand, including low-hanging fruit offers, relaunching existing offers, and re-engaging old clients for quick revenue boosts.
Jun 30, 2024 • 13min
Struggling to make a consistent income? When turning your 1:1 offer into an online course isn't the solution
Learn why converting 1:1 clients to online courses isn't the answer for consistent income. Discover the importance of a solid sales funnel and intentional offer designs to engage existing clients and attract new audiences. Explore strategies to boost launch profits and streamline your business model.
Jun 27, 2024 • 13min
How niche is too niche? 2 ways to "un-niche" your business
Discover when it's beneficial to expand your niche, the evolution from niche to generalist, strategies for un-niching like going upstream, downstream, or changing services, and the importance of market demand in expanding your audience.
Jun 25, 2024 • 15min
Ask Steph: Should I continue with my current offers or create something new?
The podcast discusses the choice between scaling current offers or creating new ones, stressing the benefits of expanding existing products and nurturing customer relationships. It explores the challenges of reaching a wider audience and the importance of taking action despite uncertainty. The episode provides insights on strategic offer design and the impact of indecision on business growth.
8 snips
Jun 23, 2024 • 12min
3 key elements for a sustainable business that gives you the freedom you crave
Discover the 3 key elements for a sustainable business that provides freedom, including navigating the 'messy middle,' clarity on your vision, defining your business model and goals, establishing systems and structures, and developing a sales process for consistent growth.
