
Imperfect Action
How do I grow my business faster? What's the secret to success? How can design a business that serves me, not the other way around?Your host, Steph Taylor, asked all of these questions right before she built a million-dollar online business from the ground up in just a few short years. But she made every mistake along the way. Now, Steph's sharing the strategies she wishes she'd known when she was dreaming up her business plan from her corporate cubicle. The advice she wishes she'd had when she was juggling painful clients, answering client calls at 3 am and wondering if she would ever find financial freedom with her business. If you ever feel like you're the only one who hasn't cracked the secret to success in your online business, this show is for you. If you have big dreams but feel like you're not getting anywhere, this show is for you. If you wish you could put your growth on 8x speed and skip straight to the good part, this show is for you. Every Monday, Wednesday and Friday, you can expect mindset advice, actionable marketing tips, and strategies to build a business that brings you more profit, more freedom and even more joy. Prepare to walk away from every episode feeling inspired to take action. Because the secret sauce is Imperfect Action.
Latest episodes

Aug 6, 2024 • 23min
Balancing profit and lifestyle: Designing your business model (Part 1)
Explore the key to crafting a business model that harmonizes profit with personal lifestyle goals. Discover why intentional design is vital to avoid burnout and misalignment. Learn about the four essential components of a sustainable business and how to create an offer suite tailored to your ideal clients. Pricing your services correctly not only boosts profits but also prevents overwhelm. Plus, uncover three common pricing mistakes to watch out for. Balance is the name of the game for long-term success!

Aug 4, 2024 • 18min
5 ways my students are using AI to save time and make more sales
Discover how AI can supercharge your business with creative strategies! Learn to personalize your sales emails for time efficiency and consistent branding. Explore how AI helps refine messaging and brainstorm content ideas, overcoming writer's block. The balance of human input and AI power is highlighted, proving that technology can enhance, not replace, your unique voice. Dive into practical tactics that students are using to save time and increase sales in their ventures!

Aug 1, 2024 • 31min
Coaching Call: How do I create more programs without jeopardising my existing offer?
Carolyn, a naturopath and yoga teacher, explores innovative ways to expand her services without sacrificing her one-on-one offerings. The discussion dives into strategies for creating group programs that engage clients while maintaining personalized results. Carolyn learns about developing shorter, complementary programs and the benefits of building her services based on client feedback. The conversation also addresses transitioning to flexible formats that enhance community support and optimize participant engagement. It's a creative session full of practical insights!

4 snips
Jul 30, 2024 • 14min
Taking forever to create your course, program or membership? Try this instead
Many entrepreneurs waste time meticulously crafting their online courses, only to find them unsold. Discover why launching before full completion can actually be advantageous. Learn to avoid common pitfalls, like overloading content and seeking perfection. Understand the importance of addressing real student needs instead of guessing. Plus, find out how building your offering alongside your audience can lead to continued income and greater student satisfaction!

Jul 28, 2024 • 12min
How niching is one of the simplest ways to shift who your business attracts
Niching down can significantly shift who your business attracts. By focusing on specific interests, you can create tailored offerings that stand out in a crowded market. It challenges the myth that narrowing your focus limits your business. Unique and high-quality experiences draw in premium clients who are willing to pay more. Discover how different approaches to niching can clarify your niche and attract your ideal audience, making your business more valuable and distinct.

9 snips
Jul 25, 2024 • 20min
Overcoming these 6 common challenges when you're an online business owner
Learn how to overcome common challenges as an online business owner, including slow income growth, audience building, financial rollercoasters, trademarking products, prioritizing self-care, and avoiding burnout. Practical tips and strategies shared to tackle these obstacles for success.

Jul 23, 2024 • 18min
3 tips for sharing free content in a saturated online world
Discover tips for creating unique content in a saturated online world, focusing on platform consistency, intentional content creation, and meeting audience needs. Learn how education-focused content outshines entertaining content, and how to differentiate yourself in a noisy digital space.

Jul 21, 2024 • 14min
Debunking 5 unrealistic expectations of having an online business
Debunking unrealistic expectations in online business growth, highlighting the need for patience, diverse strategies beyond social media, and financial investments. Emphasizing non-linear growth, mindset challenges, and the reality of business ownership with responsibilities and overcoming challenges.

5 snips
Jul 18, 2024 • 19min
Ask Steph: I have so many ideas, so how do I choose?
This podcast episode discusses the process of choosing the right business idea, emphasizing market research and problem-solving. It highlights the importance of testing ideas, learning from failures, and connecting with the audience. The speaker shares a personal journey of starting a business and provides a step-by-step process for selecting the best idea.

Jul 16, 2024 • 12min
5 ways to free up your time so you can prioritise the things that matter in your business
Learn how to define your 'Queen Bee' role in business, automate repetitive tasks, delegate non-essential responsibilities, create templates and processes, and establish structure to free up time and prioritize what matters in your business.