3 tips for sharing free content in a saturated online world
Jul 23, 2024
Discover tips for creating unique content in a saturated online world, focusing on platform consistency, intentional content creation, and meeting audience needs. Learn how education-focused content outshines entertaining content, and how to differentiate yourself in a noisy digital space.
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volunteer_activism ADVICE
Platform Consistency
Stick with one content platform for at least 12 weeks before switching.
Consistency is key: share content weekly and prioritize its creation in your schedule.
volunteer_activism ADVICE
Share Unique Content
Share unique content that others in your industry avoid, even if it feels risky.
Embrace vulnerability and share personal stories or unpopular opinions.
volunteer_activism ADVICE
Meet Audience Where They Are
Understand your audience's current knowledge gaps and struggles.
Address their basic questions and use their language before offering advanced tips.
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Our world is overflowing with free content and it's *way* more than we could ever consume. And as more social platforms pop up to share your content on, you're at the mercy of the ever-changing algorithms as trends come and go. In today's episode, I'm sharing my 3 top tips for creating standout content in a noisy online world.
- Why choosing your platform is more about being consistent than the platform itself—there's no one "right" platform to use. - The importance of being intentional and strategic with your content, while focusing on your business goals and vision. - Why sharing what other people are sharing is a sure fire way to get lost in the crowd—while it probably won't get you any haters, it won't get you any true fans either. - The value of meeting your audience where they're actually at, rather than where you *think* they're at. - How creating content for education is much more effective than content created to entertain.
Imperfect Action