Coaching Call: How do I create more programs without jeopardising my existing offer?
Aug 1, 2024
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Carolyn, a naturopath and yoga teacher, explores innovative ways to expand her services without sacrificing her one-on-one offerings. The discussion dives into strategies for creating group programs that engage clients while maintaining personalized results. Carolyn learns about developing shorter, complementary programs and the benefits of building her services based on client feedback. The conversation also addresses transitioning to flexible formats that enhance community support and optimize participant engagement. It's a creative session full of practical insights!
Transitioning from 1:1 to group programs can enhance community support while maintaining client results and personalized value.
Creating shorter, complementary programs helps make results more accessible, allowing professionals to diversify offerings without compromising quality.
Deep dives
The Importance of Matching Candidates
The hiring process can be simplified by focusing on matching candidates rather than searching for them. Utilizing platforms that offer a matching engine can effectively connect employers with quality candidates quickly and efficiently. This approach helps reduce the time spent on scheduling, screening, and messaging, allowing businesses to streamline the hiring process. Companies can leverage these tools to enhance their recruitment strategies and minimize busy work, ultimately getting them the talent they need faster.
Emphasizing Value Beyond Time
The value clients receive from working with a professional should be viewed in terms of the outcomes achieved rather than purely the time spent with the expert. Even in a group format, clients can receive comparable results to one-on-one engagements, as the ultimate benefit lies in the effectiveness of the program. Different clients have varying preferences for engagement, and some might even find greater value in community-based support, which fosters collaboration and shared experiences. By focusing on the efficiency and results of the services offered, businesses can better meet diverse client needs.
Creative Program Development for Naturopaths
Professionals with diverse skills, such as those in naturopathy and wellness, face challenges in expanding their offerings without compromising existing programs. The discussion highlights the potential for creating additional offerings that cater to broader needs, like sustainable weight loss, while maintaining the integrity of more intensive programs. Exploring various formats, such as group sessions, can help alleviate the exhaustion associated with solely one-on-one work and allow practitioners to reach more clients effectively. Through strategic planning and maintaining the quality of service, practitioners can diversify their offerings and optimize their business model.
Structuring Offers to Maximize Accessibility
Creating programs that cater to different budgets and client needs can be beneficial in expanding a business's reach while still providing value. The introduction of smaller, self-paced or group programs can serve clients who may not have the financial resources for one-on-one consultations. It's important to communicate the worth of these offerings clearly, recognizing that while they provide less personalized attention, they still deliver significant outcomes. By structuring memberships or group sizes thoughtfully, health professionals can enhance their service delivery and foster a supportive community among participants.
Today I am coaching Carolyn, a naturopath and yoga teacher who sees clients 1:1 and virtually. The challenge that Carolyn faces today is how to create more programs without jeopardising her main offer. In this episode, we workshop different ideas to create a group version of her 1:1 program that doesn't sacrifice client results—or value.
- How transitioning from 1:1 to group programs can be challenging, while also offering opportunities for balancing personal interaction and creating community. - How creating shorter programs that complement a longer program can make results more accessible, without compromising the personalised approach that clients value. - Why building your program as you go means you can co-create it with your clients based on their needs and their feedback. - The importance of exploring alternative options to provide 1:1 client access, like messaging apps and office hours.