Christine is a certified pilates instructor who has a membership platform teaching online pilates. She's also a member of my new Conversion Campaigns membership. In today's episode, we talk about a new offer she successfully launched to her community, despite having no business or marketing background.

- The benefits of creating a cash injection into your business outside of an existing monthly membership.
- How Conversion Campaigns helps to clarify ideas for new offers *and* joins the dots from idea to action to results.
- How using one-off campaigns to test new offers helps you to learn so much about your audience and business—with minimal time and effort.
- Why selling your offers via email (instead of social media) can be much more effective.
- The importance of being part of a like-minded community who understands the business journey.
- How tweaking your existing programs can save a lot of time rather than trying to create something from scratch.

You can connect with Christine on Instagram or via her website.

SHOW LINKS:
- To find out more about the Conversion Campaigns membership visit https://stephtaylor.co/conversion-campaigns

- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB
- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks
- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip
- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig
- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabi

Let's be Instagram friends: https://instagram.com/stephtay...

How testing a new offer led to 19 sales without a massive launch (with Christine Kirkland)